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Promotion | Any form of communication a business or organization uses to inform, persuade, or remind people about its products |
Promotional Mix | A combination of the different types of promotion |
Product Promotion | Used to convince potential customers to buy products instead of buying from a competitor |
Institutional Promotion | Used by a business to create a favorable image for itself, as opposed to promoting a product or service |
Advertising | Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor |
Sales Promotion | Represents all marketing activities, other than personal selling, advertising, and public relations, that are used to stimulate consumer purchasing and sales effectiveness |
Public Relations | Refers to any activity designed to create a favorable image toward a business, its products, or its policies |
Publicity | A specific kind of public relations that involves placing positive and newsworthy information about a business, its products, or its policies in the media |
Push Policy | A mix of personal selling, advertising (direct mail and/or trade publications), and buying discounts |
Pull Policy | Promotional mix of local and national advertising, in-store displays, sales promotions, and public relations to reach customers |
Slotting Allowance | A cash premium apid by the manufacturer to a retail chain for the costs involved in placing a new product on its shelves |
Sales Incentives | Awards given to managers and employees who successfully meet or exceed a sales quota |
Premiums | Low-cost items given to consumers at a discount or for free |
Sponsorship | Involves the promotion of a company in association with a property |
Title Sponsor | Sponsor that pays to have its name incorporated into the name of the sponsored property |
Incentives | Generally are higher-priced products earned and given through contests, sweepstakes, and rebates |
Promotional Tie-Ins | Involve sales promotional arrangements between one or more retailers or manufacturers |
Customer Advisory Boards | Panels of consumers who make suggestions about products and businesses |
Consumer Affairs Specialists | Design programs to reflect customer needs for information on topics such as nutrition, health and wellness, and product safety |
Community Relations | Refers to the activities that a business uses to acquire or maintain the respect of the community |
News Release | A prewritten story about a company that is sent to the various media |
Press Kit | A folder containing articles, news releases, feature stories, and photographs about a company, product, or person |
Press Conference | A meeting in which a business or organization invites media members to hear an announcement about a newsworthy event |
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promotion | any form of communication a business uses to inform, persuade, or remind people about its products |
promotional mix | combination of different types of promotion |
product promotion | business explains major features of products and convinces customer to buy from them |
institutional promotion | used by business to create favorable image for itself |
personal selling | requires individuals to make contact with potential buyers, most expensive form |
advertising | any paid form of non-personal presentation and promotion of ideas, goods or services by a sponsor |
sales promotion | all marketing activities excluding personal selling, advertising, and public relations |
public relations | any activity designed to create a favorable image toward a business, its products |
publicity | positive or neg. information about product or company on tv or newspaper,free |
image | the way a business is defined in people's minds |
push policy | where company offers store a deal to display their new product, give good incentives |
pull policy | where consumers' demand can pull or encourage retailer to carry product, ask manager to stock |
sales promotion | short term incentive offered to encourage buying a good or service |
slotting allowance | cash premium paid by manufacturer to retail chain for costs involved in stocking new product |
sales incentive | awards given to managers and employees who successfully meet or exceed a sales quota |
premiums | low cost items given to consumers at a discount or for free |
coupons | certificates entitling customer to cash discount on purchase of product |
factory packs | free gifts inside package, Cracker Jacks |
traffic builders | low cost premiums like keychains given away free to consumers, keep name in mind |
sponsorship | promotion of a company in association with another, Panthers and Bank of America |
title sponsor | sponsor pays to have its name incorporated into name of sponsored property, Levine Museum |
incentives | higher priced products earned and given through contests sweepstakes and rebates |
contests | games or activities that require participant to demonstrate a skill |
product sample | a free trial size of a product sent through the mail, for example |
promotional tie-in | where two different companies combine forces, McDonalds selling AVATAR movie items |
product placement | where company develops product recognition by featuring it in special events, tv or movies, actor drinks Coke in movie |
visual merchandising | coordination of all physical elements in a place of business projecting right image to customers |
displays | visual/artistic presentation of products to target customers |
loyalty marketing program | frequent buyer program |
customer advisory board | panel of customers who make suggestions about products |
consumer affairs specialists | design programs to reflect customer nees for info such as product safety and nutrition |
community relations | activities that a business uses to maintain respect of community |
news release | prewritten story about a company that is sent to various media |
press release | folder containing articles, new releases, etc about company product or person |
press conference | meeting where business invites news media to hear announcement about newsworthy event/product |
Is any form of communication a business or organization uses to inform persuade or remind people about its products and improve its public images?
A promotion is any form of communication used by a business to inform, persuade, or remind people about its products and improve its public image.
Is any form of communication that a company uses to inform persuade or remind consumers about its products services or even itself?
The Purpose of Advertising
Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.
What is any form of communication used to persuade people to buy?
Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services.
What is informing persuading and reminding the customers called?
market. Informing, persuading, or reminding potential customers about a good or service is called. promotion.