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Abstract
The Australian magazine publishing industry is an extremely rivalrous oligopoly, with publishers competing through the constant introduction of new titles, give-aways, editorial content, paper quality, and the use of color, although price competition in the form of direct cutting of cover prices is rare. Magazine cover prices are well-known internationally for their "stickiness", but subscription sales frequently offer readers a substantial saving over the cover price. This paper investigates the influences of several supply and demand factors on subscription rates, and concludes that there appear to be several systematic influences on subscription savings, including issue frequency, cover price, circulation and size of the publisher.
Journal Information
The Review of Industrial Organization examines all aspects of the field and presents papers that advance significant theories of industrial organization and policy. A major focus of the journal is competition and monopoly in their many forms and their affects on efficiency, innovation, and social conditions. The Review has also increased its focus on public policies such as antitrust, regulation, deregulation, public enterprise, and privatization.
Publisher Information
Springer is one of the leading international scientific publishing companies, publishing over 1,200 journals and more than 3,000 new books annually, covering a wide range of subjects including biomedicine and the life sciences, clinical medicine, physics, engineering, mathematics, computer sciences, and economics.
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Review of Industrial Organization
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Standards home Reporting Standards for products registered in the Business Magazines sector. Free Copies Membership Copies Paid
Single Copies
( printable PDF ) Reporting Standards
- Retail Sales (Sale or Return)
- Retail Sales (Limited Sale or Return)
- Retail Sales (Firm Sale)
- Single Copy Sales
Paid Subscriptions
- Single Copy Subscription Sales
- Multiple Copy Subscription Sales
Digital Copies
- Digital Copies
Other
- Digital Licences
- Geographical Analysis
- Demographic Analysis
- Editions
- Issues to be included / excluded
- Reporting Periods
- Return Form Submission, Audit, Certification
- Personal Identifier Question
Latest updates
Personal Identifier Question (PIQ) for 2022The Personal Identifier Questions for use from January 2022 have been published.
Digital Copies: We previously communicated (November 2020) a rule change that allowed you to report an issue (or issues) comprised solely of digital copies on a Business Magazine certificate (i.e. an issue does not need a ‘print parent’). We have updated the Digital Editions section to provide greater clarity on how this affects reporting, along with replacing references to ‘Digital Editions’ throughout the standards with ‘Digital Copies’ where appropriate.
Coronavirus: The ending of the temporary variations to Business Magazine Reporting Standards, and therefore reversion to ‘normal’ Standards, has been agreed. View the timings of the remaining COVID variations here.
Website/App Activity: The Standards have been overhauled to provide a more flexible and cost-effective method of reporting Web and App activity.
Email Newsletters: The Email Standards have also undergone a review, placing a greater focus on the email platform used to report data and introducing the ability to report multiple email newsletters on the same certificate.
Digital Events: These new Standards allow you the opportunity to report attendance and other related data for online events, such as webinars, seminars and other virtual events.
Digital only issues and Digital only magazines [effective from periods ending January 2021]: From 2021 you may report an issue (or issues) comprised of solely digital copies on a Business Magazine certificate (i.e. an issue does not need a ‘print parent’).
Free Requested Delivered Copies [effective from periods ending January 2021]: From 2021 you will be able to claim copies in a new category of circulation, called Free Requested Delivered Copies. Already available in other ABC sectors, this category allows you to claim free copies requested by individuals, without the additional information required currently under Controlled Circulation.
Changes to Coronavirus temporary variations:
For reporting periods ending December 2020 you may select any issue to be your analysed Audit Issue.
You may opt to report issues distributed post-lockdown in March, up to 31st December 2020 that are affected by coronavirus restrictions on a separate COVID-19 certificate. Issues distributed pre-lockdown in March and from January 2021 onwards will be included in trend reporting on the relevant ‘normal’ certificate.
Other temporary variations listed on our Coronavirus page will continue, to be reviewed again in March 2021.
Temporary standards changes issued to help address the challenges of coronavirus.
ROI publications that previously reported under separate ROI Business Magazine standards will now report under these standards.
Brand and Group Reports: Publishers can now report Google Analytics 'Users' on ABC Brand or Group Reports to demonstrate their online brand reach. This provides a cost-effective alternative to our more detailed Web Traffic certificate.
Brand Reports and Group Reports:
A distinction is made between ABC reports that bring together ABC audited products for a single brand (Brand Report) or for a number of different brands (Group Report).
Data from different ABC certificates can be aggregated under certain circumstances (key being it’s the same metric for the same reporting period).
Digital Publications Standards: Where digital copies are sold bundled with another ABC claimed product, and they are claimed as circulation on an ABC Digital Publication certificate (which is separate to the print certificate), they must be reported in the ‘bundle’ category.
Membership Copies: Copies may now be reported in this category where they are circulated to a society member as a benefit of their membership.
Sample Free Distribution: Amendments to the requirements for pre-approval by ABC and claiming of back issues
Digital Editions: Requests for the publication do not need to specify Digital Edition format
Group certificates: These are no longer available
New ABC Standards have been agreed for Business Magazines. The link above details significant changes in reporting and circulation requirements that will come into effect from Reporting Periods ending June 2018
An example certificate illustrating the new design and layout can be viewed here. Please note this includes examples of optional data and tables
Digital Editions: You may claim Digital Edition copies in the Controlled Company Requested category
Demographic reporting: We have simplified the options for reporting demographic data
Digital Editions: You may claim Digital Edition copies in the Controlled Non-Requested category
If you require information on any earlier changes please contact us.
Reporting Standards Group (RSG)
The Reporting Standards Group (RSG) members below have been approved by the ABC Board and represent the wider membership in the development of the Reporting Standards. As an ABC member, if you have any issue or request about these standards, you can contact us or any of the RSG members below.
Amanda Wigginton, Consultant, PPA
Chris Jones, Circulation & Database Operations Manager, Mark Allen Group
Edward Alexander, Director, whichmedia
Mark Ashley, Client Services Director, Ptarmigan Media
Mark Evans, Publishing Director, Perspective Publishing Ltd
Steve Morgan, Client Services Manager, Air Business Subscriptions
Submission deadlines
Dec End Period | Monday closest to 1st February [Dec 2022 = 30/01/2023] |
Jun End Period | Monday closest to 1st August [June 2022 = 01/08/2023] |
Business Media report
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Archived standards
If you require past versions of Reporting Standards you can find them here.
- Business Magazines 2021 Version 1
- Business Magazines 2020 Version 3
- Business Magazines 2020 Version 2
- Business Magazines 2020 Version 1
- Business Magazines 2019 Version 1
- Business Magazines 2018 Version 3
- Business Magazines 2018 Version 2
- Business Magazines 2018 Version 1
- Business Magazines 2017 Version 2
- Business Magazines 2017 Version 1