The continuum that ranges from tangible-dominant to intangible-dominant is referred to as the:

1. The ____ reflects the view that the intangible aspects of products are becoming the key features that differentiate the

products in the marketplace.

2. Which of the following businesses would be characterized as a pure service?

3. General Motors, the manufacturing giant's, largest supplier is:

4. Which of the following sets of terms best describes a service?

5. On the scale of market entities, with tangible-dominant to the extreme left and intangible-dominant to the extreme right,

investment management services would appear:

SERVICES MARKETING (MKTG430) FINAL EXAM POOL ITEMS – CH 1, 3, 5, 6, 7, 8, 9, 12 … NOT 15.>>> CORRECT ANSWER “ARROW” IS DIRECTLY ABOVE THE CORRECT LETTER RESPONSE <<<deeds, effort, and performancesQuestionOn the scale of market entities, with tangible-dominant to the extreme left andintangible-dominant to the extreme right, investment management services wouldappear:Answer

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QuestionThe continuum that ranges from tangible-dominant to intangible-dominant is referred to as the:Answera.services triangle.b.servuction model.c.scale of market entities.d.service-profit chain.e.Q continuum.

QuestionBusinesses such as fast food restaurants would fall where along the scale of market entities?Answer

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4. The continuum that ranges from tangible-dominant to intangible-dominant is referred to as:A) The services triangleB) The Servicing modelsC) The scale of market entitiesD) The service-profit chain

5.The organisation must also pay attention to Continuing Professional Development, in which every stafmember sees his or her professional career as __ process of training and growth.

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1. Marketing problems caused by inseparability include all of the following except for:

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What is the scale of market entities?

What reflects the view that the intangible aspects of products are becoming the key features that differentiate the product in the marketplace?

Which of the following statements accurately describes the goods services continuum?

What is the primary cost of producing a service?