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1) ______ Parisian Restaurant wants to bring quality, affordable, and unique cuisine options to anyone that wants to enjoy a cultural experience brought to your table.
2)SWOT: Strength: A unique food experience. Experienced chefs in Parisian cuisines. Opportunities: nothing like it in the area. Weaknesses: not having an in with local producers. Threats: this might not be the right area for this restaurant.
3)Diversification
4)Knowledgeable in Parisian cuisine gives a high strategic advantage. According to surveys, there is a need/desire for this in the area.
5)Be stocked with 40% local produce and suppliers (weekly) by October 14, 2018. Have a 60% customer retention rate by December 4, 2018.
6)Pricing would be average compared to other prices, location would be in a good well-traveled spot in town, communication would be good with customers and would strive for the best customer service. Store design would be very romantic (Parisian) and well laid out.
7)See how everything is taking place, and make adjustments as needed