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Which of the following best describes the factors that make up a purchase situation?
A. the beliefs, attitudes, and opinions surrounding a purchase
B. the location, innovation, and target market of a purchase
C. the expected use, target market, and transportability of a purchase
D. the price, newness, and availability of a purchase
E. the purpose, time available, and location of a purchase
What are the steps of the adoption process used by consumers when faced with a new concept?
A. purchase decision, postpurchase evaluation, problem solving, trial
B. awareness, problem solving, purchase decision, post-purchase evaluation, dissonance
C. awareness, purchase decision, evaluation, dissonance, interest
D. awareness, interest, evaluation, trial, decision, confirmation
E. problem solving, purchase decision, post-purchase evaluation, need awareness
What are the three steps in the business and organizational purchasing process?
A. defining the problem, engaging in the decision-making process, managing the buyer-seller relationship
B. understanding the unmet need, satisfying the need, selecting alternative products
C. negotiating the terms of the sale, arranging for product or service delivery, reviewing the purchase
D. defining the problem, understanding the problem, seeking solutions to the problem
E. contacting
a sales person, negotiating the sale, accepting product delivery
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