Advertising appeals should have three characteristics. These characteristics are:
A.to be meaningful, to be believable, and to be distinctive.
B.to be meaningful, to be believable, and to use scientific evidence.
C.to be believable, to be distinctive and to be consumer generated.
D.to be meaningful, to be distinctive, and to use scientific evidence.
E.to be meaningful, to be believable, and to be humorous.
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