Marketing environment consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. Like Xerox, companies constantly watch and adapt to the changing environment. Marketing environment means all the forces outside an organization that directly or indirectly influence its marketing activities; forces include competition,
government and industry regulation, politics, society, economic conditions, and technology.
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Marketing MCQ Marketing Chapter 3 Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
A) the marketing environment Answer: A Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
Which of the following terms
is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
B) the cultural environment
C) strategic planning
D) target markets
E) the marketing mix
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2) Which of the following terms is used to describe the actors and forces outsidemarketing that affect marketing management's ability to build and maintainsuccessful relationships with target customers?A) marketing environmentB) marketing orientationC) strategic planningD) target marketsE) marketing mix
3) Which of the following is a component of a firm's microenvironment?
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4) Sam has been directed to study the demographic, economic, political, andcultural forces that affect an organization. In this instance, Sam has been directedto study the ________ of the organization.
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11) ________ include banks, credit companies, insurance companies, and otherbusinesses that help insure against the risks associated with the buying and sellingof goods.
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18) A company's marketing decisions may be questioned by consumerorganizations, environmental groups, minority groups, and others. Theseorganizations and groups are also known as ________.A) media publicsB) marketing intermediariesC) customersD) citizen-action publicsE) internal publics
24) ________ markets buy goods and services for further processing.
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55) Which of the following generational groups is most comfortable with digitaltechnology and embraces that technology?
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59) Marketers can group people in a number of ways, including by birth date.However, the following combination of groups has proven to be more effective:________.
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73) With an expected increase in ethnic diversity within the American population,marketers are most likely to place a greater emphasis on ________.A) geographic segmentationB) targeted advertising messagesC) mass marketingD) "do well by doing good" missionsE) corporate giving
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