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Type of dishes - offered traditional chinese dishes that appealed to chinese customers
Size of outlets - enlarged the outlets for bigger kitchens & more floor space for customers
No. of new products launched - larger menu, introducing 50 new products a year
Regional tastes of dishes - spiciness of dishes matched the region's preferences
Use of a hostess - hostess greets customers, organizes pastimes - learning english songs for young children in play areas
Types of cities and locations - embrace smaller cities and build national business with outlets all over the country
Time taken to open a new restaurant - annual rating of 500 stores per year for Yum!
Distribution and warehousing - KFC China established a distribution arm with its own fleet
Type of employee training provided - teams of new employees work alongside with experienced one in established outlets; once trained, move on to new location
Type of employee training provided - teams of new employees work alongside with experienced one in established outlets; once trained, move on to new location
Type of ownership of outlets - company-owned outlets (Yum!)
Use of expats versus local managers - pools of experienced entrepreneurial candidates available to run franchises and restaurant operations
Recommended textbook solutions
Mathematics with Business Applications
6th EditionMcGraw-Hill Education
3,760 solutions
Mathematics with Business Applications
6th EditionMcGraw-Hill Education
3,760 solutions
Intermediate Accounting
14th EditionDonald E. Kieso, Jerry J. Weygandt, Terry D. Warfield
1,471 solutions
Business Math
17th EditionMary Hansen
3,684 solutions