Whirlpool combines metal, rubber, and any other components in the production of appliances. In doing so the company creates ______utility. Show The utility of a product or service is its: Convenience stores and vending machines create all of the following utilities except: In the history of marketing, when did the production era end in the United States? b. 1920's with improvement in production capabilities The emergence of the marketing concept can be best explained by: c. a shift from seller's market to a buyer's market In the relationship era, firms focus on: b. long term relationships with customers and suppliers All of the following are examples of nontraditional marketing except ________ marketing. The application of relationship marketing requires attention to levels of customer loyalty. Which of the following is the highest level as defined by this type of marketing? b. advocate who not only buys the products but recommends them to others All of the following statements about strategic alliances are correct except: b. all strategic alliances end up benefiting one organization more than another The physical distribution functions of marketing are: a. storing and transporting The process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as: Marketing planning establishes the b. economic impact of additional sales Relationship marketing can help a company: a. create long-term, cost-effective links with individual customers for mutual benefit At a time when computer users were having trouble storing, sending, and displaying photos, Apple introduced the iMac computer, which was equipped with a digital camera interface and photo-handling software. This product was a result of Apple recognizing: All of the following are marketing mix variables except: In marketing, the term product: b. is a broad concept encompassing the satisfaction on consumer needs The term marketing mix describes: d. a blending of four strategic elements to satisfy specific target markets (Price, Promotion, Distribution, Product) All of the following are part of the marketing environment except: The strategic business unit (SBU) concept is best identified as a: c. marketing planning tool best suited to the needs of large, diversified organizations The market share/market growth matrix classifies products with a low relative share of a high-growth rate market as: The process of collecting information about the external marketing environment is called: d. environmental scanning nigga Monopoly in the competitive environment: a. is enjoyed by few organizations as sole suppliers of a good or service which of the following has ended total monopoly protection for most utilities like natural gas, electricity, water, and cable TV service? An industry with only a few large competing firms is called a(n): A(n) _______ is a structure that refers to a limited number of sellers in an industry in which high start-up costs form barriers to keep out new competitors deters newcomers from breaking into markets while ensuring that corporations remain innovative: Which strategy requires developing and distributing goods and services more quickly than competitors? a. time-based competition Which of the following devalues money by reducing the products it can buy through persistent price increases? The process of reducing consumer demand for a product to a level that the firm can reasonably supply is called_________. which of the following protects the consumer by exerting legal, moral, and economic pressures on business and government? which of the following ethical issues is associated with product? c. fair packaging and labeling internet penetration is the: d. percentage of region's population who use the internet The strategic process of creating, distributing, promoting, and pricing goods and services to a target market through both computer and non-computer technologies is called: When e-business buyers and sellers communicate online and negotiate prices, they are engaged in: E-marketing empowers a business with all of the following capabilities except: The advantages of using Internet technology for B2B transactions are all of the following except: a. fail-proof and secure payment methods B2B e-business has been shown to: b. make it possible for marketers to find new markets and customers All of the following statements are correct concerning B2B e-business except: b. multiple payment options are unavailable for online customers Phishing is defined as: d. trolling for personal data by posing as a legitimate web site familiar to the user, YOU TROLL Poor web design leads to loss of revenue when: c. the customer abandons the shopping cart Online communities include the following except: Consumer behavior refers to: d. the consumer decision making process The broadest environmental determinant of consumer behavior is: Education, individualism, freedom, health, and humanitarianism are some of the: d. core values in U.S. nature a newly married couple is looking to rent an apartment. The decision is likely to be: The personal determinants of consumer behavior include the: b. individuals needs and motives A person who is satisfying the most basic level of needs is operating at which level of Maslow's Hierarchy of Needs? The number of alternatives a consumer actually considers in making a purchase decision is referred to as: Cognitive dissonance: b. is more likely to occur as the cost and complexity of the purchase increases cognitive dissonance: imbalance among knowledge, beliefs, and attitudes that occurs after an action or decision, such as a purchase The introduction of a new brand into an array of familiar brands for which a consumer has previously set evaluative criteria may create the need for: a. limited problem solving When a product is unique or difficult or categorize, the thought process involved in a purchase decision is known as: The largest segment of the business market that consists of individuals and firms that acquire goods and services to be used, directly or indirectly, in producing other goods and services is called: Which of the following is not found in e-commerce serving the business market? d. chat rooms dedicated to opinions of new products Customer relationship management systems are most useful in which type of segmentation? The demand for automated teller machines (ATMs) is based on the customer demand for banking convenience. This is an example of turning to outsiders to provide goods and services that were formally produced or handled internally is known as: unions generally view outsourcing as a(n): When a business purchaser accepts the terms of sale of an item that has performed satisfactory in the past and requires no new onformation to decide to purchase it again, this buying situation is a(n) a unique purchase situation in the business market that requires considerable effort on the decision makers part is called: In a business buying center situation, the people who sometimes initially request the product , use the purchased product, and may assist in developing the product specifications are called: Institutional markets are characterized by: b. multiple-buying influences, even with the same institution Approximately, half of the U.S. national GDP generated by services comes from: Before entering a country, marketers need to determine if the country has required ______ to support their marketing efforts All of the following are considered parts of a nations infrastructure except: A complete ban on the import of a product is known as a(n) Which organization was established as a result of GATT? d. World Trade Organization (WTO) The United States would eventually like NAFTA to become: a. the Free Trade Area of the America (FTAA) The contractual agreement by which a domestic firm grants foreign marketers the right to distribute a firm's merchandise or use of it's trademark, patent, or process in a specified geographical area is called A standard marketing strategy that is modified only minimally for use in each of the firms foreign markets is a _________ marketing strategy Developing a completely new product to take advantage of a unique foreign opportunity is called product: The Organization of Petroleum Exporting Countries (OPEC) is a marketing organization: a. with a pricing strategy of controlling world prices through collective action One of the steps in the marketing research process is: A statement regarding the relationship among the variables that carries clear implications for testing the relationship is called a: Which of the following federal agencies is the most important source of secondary data for marketing research studies? Search engines such as Google and Yahoo! b. can locate specific Websites with both detailed and general information A probability sample constructed so that randomly selected subsamples of different groups are represented in the total sample is a ______ sample The survey method of data collection for marketing research may include: d. personal interviews of members of a sample The primary data collection methods used by marketing researchers in the U.S. b. may need adjustment outside the U.S. as some methods do not get easily get transferred Customer information data is stored in a huge database called a The sales forecasting technique that typically works from the bottom up is called: a. the sales force composite A quantitative forecasting method is Business products may be identified as a. goods and services purchased for use either directly or indirectly in the production of other goods and services for resale Concerning market segmentation, all of the following statements are true except: a. only for-profit organizations practice market segmentation In recent years, which area of the United States has experienced the fasted population growth A _______ is an example of a product which has target markets differentiated by age groups The type of segmentation that divides a population into smaller groups with similar psychological characteristics, values, and lifestyles is: The best choice of a product to market using undifferentiated marketing strategy would be: The strategy sometimes referred to as mass marketing is also known as: c. undifferentiated marketing A firm that chooses to target potential customers by zip code, specific occupation, or even lifestyle can be said to be practicing: Micrcomarketing techniques are used: a. to target very specific groups or individuals A positioning map: c. shows how consumers view a product relative to competitive markets Which type of retailing is direct selling and telemarketing considered to be?Direct marketing is a type of nonstore retailing, the selling of goods or services outside the confines of a retail facility. Forms of direct marketing include catalog marketing, direct-response marketing, telemarketing, television home shopping, and online retailing.
Which of the following is an example of a category killer?An example of a category killer superstore is Home Depot, which has significantly more square footage and inventory than a local hardware store and offers more choice in product variety. Charlie Lazarus, the founder of Toys R Us, is generally credited with inventing the concept of a category killer.
What differentiates vending machines from nonAnswer and Explanation: A non-store retailing refers to retailing in the market taking place outside a retail facility. A vending machine is a non-retail because it is placed outside the store enabling customers to buy different items without going inside the store.
What is the correct definition of retailers?A retailer is a person or business that you purchase goods from. Retailers typically don't manufacture their own items. They purchase goods from a manufacturer or a wholesaler and sell these goods to consumers in small quantities.
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