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Chapter 3 Key 1.When firms collect and synthesize information about their position with respect to their rivals, it is called: E. competitive intelligence. 2.A car manufacturing company is keenly monitoring the announced cuts or increases in the rival companies' production volume, sales, and sales incentives. It uses this information to plan its own marketing, pricing, and production strategies. This is an example of: E. competitive intelligence. 3.Jordan Inc., an online retail firm, wanted to determine the development strategy of its rival company. Tapping into some online discussion groups, Jordan came to know that its rival had posted 20 job openings online. This move was indicative of the rival company's development strategy. Which of the following is being used by Jordan to gather information about its rival firm's strategy? E. competitive intelligence 4.Which of the following refers to the visible nuances such as artifacts, behaviour, dress, symbols, physical settings, ceremonies, language differences, colours and tastes, and food preferences? B. Country culture 5.Which of the following refers to the way people in a particular country react to different cultural rituals in accordance with their place of residence? E. Regional subculture 6.Canadian national food includes poutine and butter tarts. Canada is the world's largest producer of maple syrup. The music of Canada reflects the many influences that have shaped the country. The official symbols of Canada include the maple leaf and the beaver. Which of the following best exemplifies the given information? B. Country culture 7.The fact that Canada is a nation with two official languages and that humour is an integral part of its arts scene is an example of: B. country culture. 8.Mary, Jane, and Brad were all born the year after World War II. Leisure time is a high priority for them. They have an obsession with maintaining their youth and love rock ‘n' roll. They belong to the generational cohort of: A. baby boomers. 9.Morgan Inc.'s clothing line has different divisions for children, tweens, and senior citizens. If Morgan bases its production requirements primarily on the age group of its target audience, its market segmentation is most likely to be relying on: C. demographics. 10.Misha and Jenny are both 11 years old and spend their money mainly on food and drinks, digital music players, cellphones, computers, and clothing. They are likely to belong to which cohort? A. Tweens 11.The characteristics of human populations and segments, especially those used to identify consumer markets, such as age, gender, income, race, ethnicity, and education are summed up by the term: C. demographics. 12.Which of the following refers to a group of people of the same generation who typically have similar purchase behaviours because they have shared experiences and are in the same stage of life? A. Generational cohort 13.Which of the following is TRUE of the generational cohort of tweens? D. Tweens include people aged 9 to 12 years. 14.Which of the following is TRUE of Generation X? A. They are less likely to believe in advertising claims or what salespeople tell them. Which cohort is the biggest cohort since the original post World War II boom and varies the most in age?The cohort born during the post-World War II baby boom in the United States, referred to as the baby boomers, has been driving change in the age structure of the U.S. population since their birth. This cohort is projected to continue to influence characteristics of the nation in the years to come.
Which is the largest generational cohort since the Baby Boomers?Millennials were the largest generation group in the U.S. in 2021, with an estimated population of 72.19 million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years.
Which is the largest generational cohort since the Baby Boomers quizlet?(Millennials) Include, more that 60 million people in the united states alone. Born between 1977-2000. As children of the baby boomers. This generation is the biggest cohort since the original postwar world war 2 boom.
Which is the largest generational cohort since the Baby Boomers multiple choice question?As of 2019, Millennials outnumbered Baby Boomers, becoming the largest generational cohort.
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Generation x is the biggest cohort since the original postwar world war ii boom.
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