This is a preview. Log in through your library. Show Abstract The Australian magazine publishing industry is an extremely rivalrous oligopoly, with publishers competing through the constant introduction of new titles, give-aways, editorial content, paper quality, and the use of color, although price competition in the form of direct cutting of cover prices is rare. Magazine cover prices are well-known internationally for their "stickiness", but subscription sales frequently offer readers a substantial saving over the cover price. This paper investigates the influences of several supply and demand factors on subscription rates, and concludes that there appear to be several systematic influences on subscription savings, including issue frequency, cover price, circulation and size of the publisher. Journal Information The Review of Industrial Organization examines all aspects of the field and presents papers that advance significant theories of industrial organization and policy. A major focus of the journal is competition and monopoly in their many forms and their affects on efficiency, innovation, and social conditions. The Review has also increased its focus on public policies such as antitrust, regulation, deregulation, public enterprise, and privatization. Publisher Information Springer is one of the leading international scientific publishing companies, publishing over 1,200 journals and more than 3,000 new books annually, covering a wide range of subjects including biomedicine and the life sciences, clinical medicine, physics, engineering, mathematics, computer sciences, and economics. Rights & Usage This item is part of a JSTOR Collection. Standards home Reporting Standards for products registered in the Business Magazines sector. View Full Standards ( printable PDF ) Reporting Standards
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What is the circulation of a magazine?Circulation is a count of how many copies of a particular publication are distributed. Circulation audits are provided by the Audit Bureau of Circulations (ABC). Readership is an estimate of how many readers a publication has.
What types of magazines are sold by subscription?Magazine Subscriptions. Automotive.. Business & Finance.. Crafts & Hobbies.. Current Events.. Entertainment.. Fashion.. Food & Cooking.. Health & Fitness.. Why is the circulation of a magazine important?Readership and Circulation help publications, such as newspaper and magazines, decide the cost of advertising. Advertisers also look at these numbers when they are looking to improve the visibility of their product or service.
What are the three broad types of magazines?Contemporary magazines are typically divided into three broad types:. Trade, professional, and business magazines.. Industrial, company, and sponsored magazines.. Consumer magazines.. |
Magazine circulation comes in the form of subscription, single-copy sales, and
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