The idea that a good product will sell itself is associated with the __________ era of marketing.

Chapter 01

Overview of Marketing

True / False Questions

1.Marketing is an activity that only large firms with specialized departments can

execute.

True False

2.Good marketing is not a random activity.

True False

3.Understanding a customer's needs and wants is fundamental to marketing success.

True False

4.Marketers might wish to sell their products to everyone, but it is not practical to do

so.

True False

5.The four Ps of the marketing mix include product, promotion, planning, and place.

True False

6.Value is what you get for what you give.

True False

7.In value cocreation, the customer participates in the creation of a good or service,

which provides additional value to the customer.

True False

8.Over the past decade or so, marketers have begun to realize that it is best to

structure a firm's customer orientation in terms of transactions rather than

relationships.

True False

9.When a good or service is promoted, the purpose of the promotion is to inform,

persuade, or remind customers about the good or service.

True False

1-1

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The idea that a good product will sell itself is associated with the __________ era of marketing.

The idea that a good product will sell itself is associated with the __________ era of marketing.

The first of the three marketing __________ eras is associated with products that sell themselves by accident and are easy to produce. This is the era that marketers would like to have gone back to. Products that fail to sell themselves this way are usually called “frauds.

It makes sense. When we think of selling ourselves, we typically think of a product that has a huge demand and a small supply. If we can convince consumers that their product will sell itself in a big way, we have a chance of getting them to buy. This is especially true when it comes to products that are very expensive.

The fact is, there are a lot of products that are very expensive. I don’t think they are frauds – they just don’t sell themselves as well as they could. This is why so many people buy stuff they don’t need or want. We can’t expect to make a profit selling things we don’t need or want. We should be aware of this and plan ahead so that we can make a profit when we get our hands on a product.

If you want to sell a product or service that is not something that you need or want you should be aware that people are going to try to make a quick buck off of you. They will be more than happy to throw you on the site that will give you the most money, but they will also try to figure out ways to make a quick buck off you. People dont buy things that they dont have to. They buy things that they think will make them happy on a deeper level.

Here’s the truth about product marketing: a lot of product marketing (and marketing in general) is just a method of getting your product to the highest number of customers. If you don’t want to pay the price, you can just sell it for free.

Well, that’s not the way the market works. You have to make a good enough product to sell. If you make a good enough product, then you can sell it for less (because youve made it better), and in some cases no price is involved because youve already sold the item.

My point is that if you do sell a product for less then youll still have to pay the price.

If you sell a product for less then you can sell it for less because youve made it better, and in some cases no price is involved because youve already sold the item. My point is that if you do sell a product for less then youll still have to pay the price.

In which era of the marketing evolution did firms begin to focus on what consumers wanted and needed before designing making or selling a product?

During what marketing era were manufacturers?

What makes the value era of marketing different from the sales oriented era?

Which idea is true of marketing quizlet?