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What is diffusion of responsibility and how does it influence helping behavior?

Diffusion of responsibility refers to the fact that as the number of bystanders increases, the personal responsibility that an individual bystander feels decreases. As a consequence, so does his or her tendency to help.

How diffusion of responsibility can influence someone to not help when help is needed?

Diffusion of responsibility makes people feel less pressure to act because they believe, correctly or incorrectly, that someone else will do so. And, when we don't feel responsible for a situation, we feel less guilty when we do nothing to help.

What is an example of diffusion of responsibility?

Examples of diffusion of responsibility theory in action include everything from doing nothing when you witness someone fall over on the sidewalk and cry out in pain, to the genocide of European Jews by Nazi Germany and its collaborators during World War II.
Diffusion of responsibility refers to the tendency to subjectively divide the personal responsibility to help by the number of bystanders present. Bystanders are less likely to intervene in emergency situations as the size of the group increases, as they feel less personal responsibility.