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1) ______ Parisian Restaurant wants to bring quality, affordable, and unique cuisine options to anyone that wants to enjoy a cultural experience brought to your table.

2)SWOT: Strength: A unique food experience. Experienced chefs in Parisian cuisines. Opportunities: nothing like it in the area. Weaknesses: not having an in with local producers. Threats: this might not be the right area for this restaurant.

3)Diversification

4)Knowledgeable in Parisian cuisine gives a high strategic advantage. According to surveys, there is a need/desire for this in the area.

5)Be stocked with 40% local produce and suppliers (weekly) by October 14, 2018. Have a 60% customer retention rate by December 4, 2018.

6)Pricing would be average compared to other prices, location would be in a good well-traveled spot in town, communication would be good with customers and would strive for the best customer service. Store design would be very romantic (Parisian) and well laid out.

7)See how everything is taking place, and make adjustments as needed

What factors do retailers consider when determining where to locate their stores?

Retail Site Selection Checklist.
Customer base matches ideal customer profile..
Easy access to major roads..
Proximity to high-traffic/high-volume businesses..
Growing market or submarket..
It is a good neighborhood for current and future business..
It is a safe area..

What are the steps involved in choosing a retail location?

Three Important Steps in the Retail Site Selection Process.
Identify and Prioritize the Specific Markets You Want to Enter. ... .
Within Each Market, Identify the Trade Areas That Offer the Best Growth Potential. ... .
Within Each Trade Area, Identify the Optimal Site..

What is the importance of choosing the right location for a retail store?

It's commonly believed good location is the key element to attracting customers. A well-located store also makes supply and distribution easier. Location can influence a retailer's ability to market itself, and to deal with the competition it faces from other businesses.

Why is store location such an important decision for retailers quizlet?

3. Why is store location such an important decision for retailers? 1)Location is typically one of the most influential consideration in a customer's store choice. 2)Location decisions have strategic importance because they can be used to develop a sustained competitive advantage.