What part of the market environment shapes the behavior of customers quizlet?

Q: What part of the market environment shapes the Behaviour of customers?

A companys target customers, the buying influences that shape the behavior of those customers, and competitors that market similar products to those customers.

Inhaltsverzeichnis Show

What part of the market environment shapes the Behaviour of customers?
What is the marketing environment quizlet?
Which of the following is are among the forces that shape the direct market environment quizlet?
How many factors make up the marketing environment quizlet?

Mathematics with Business Applications

6th EditionMcGraw-Hill Education

3,760 solutions

Fundamentals of Financial Management, Concise Edition

10th EditionEugene F. Brigham, Joel Houston

777 solutions

Marketing Essentials: The Deca Connection

1st EditionCarl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese

1,600 solutions

Business Math

17th EditionMary Hansen

3,734 solutions

Social Science
Business

Flashcards
Learn
Test
Match

Flashcards
Learn
Test
Match

Intro to business chapter 1 test.

Terms in this set (35)

Sets found in the same folder

Verified questions

finance

On January 2, 2020, MacCloud Co. issued a 4-year, $100,000 note at 6% fixed interest, interest payable semiannually. MacCloud now wants to change the note to a variable-rate note. As a result, on January 2, 2020, MacCloud Co. enters into an interest rate swap where it agrees to receive 6% fixed and pay LIBOR of 5.7% for the first 6 months on$100,000. At each 6-month period, the variable rate will be reset. The variable rate is reset to 6.7% on June 30, 2020. **<p style="color:red;">Instructions</p>** a. Compute the net interest expense to be reported for this note and related swap transaction as of June 30, 2020. b. Compute the net interest expense to be reported for this note and related swap transaction as of December 31, 2020.

Verified answer

Terms in this set (16)

-Culture: culture affects our buying decisions. Culture affects what we eat, how we dress, what we do, how we feel, and how we communicate.
-Although cultural forces are generally slow to change, marketers must constantly monitor cultural shifts to predict evolving consumer needs.
ex)In recent years, many Americans have embraced sustainability and environmental protection. Green Works by Clorox and General Electric's compact fluorescent light bulbs are examples of marketers' responses to these increasingly important cultural values.
-Demographics: Statistical data that describe a population, known as demographics, provide marketers with important information about the age, gender, income, race, and ethnicity of particular populations. Changes and shifts in demographics can affect consumer behavior and ultimately the demand for products and services.
ex) largest growth coming from minorities, particularly Hispanic and Latin Americans. Home Depot's response to this growing segment of the US population includes bilingual signs, how-to clinics, and hotlines along with targeted advertising to Hispanic and Latino consumers and professionals.

Sets found in the same folder

Fundamentals of Financial Management, Concise Edition

10th EditionEugene F. Brigham, Joel Houston

777 solutions

Mathematics with Business Applications

6th EditionMcGraw-Hill Education

3,760 solutions

Marketing Essentials: The Deca Connection

1st EditionCarl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese

1,600 solutions

Mathematics with Business Applications

6th EditionMcGraw-Hill Education

3,760 solutions

What part of the market environment shapes the Behaviour of customers?

A company's target customers, the buying influences that shape the behavior of those customers, and competitors that market similar products to those customers.

What is the marketing environment quizlet?

An environment which consists of the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.

Which of the following is are among the forces that shape the direct market environment quizlet?

What forces shape the marketing environment? Direct Market environment - customers, the company, and competitors.

How many factors make up the marketing environment quizlet?

The marketing environment includes controllable and uncontrollable forces that affect marketing decisions. The marketing environment has two major components: the micro-environment and the macro-environment.