Intellectual property (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce. Show
IP is protected in law by, for example, patents, copyright and trademarks, which enable people to earn recognition or financial benefit from what they invent or create. By striking the right balance between the interests of innovators and the wider public interest, the IP system aims to foster an environment in which creativity and innovation can flourish. Test your knowledge of IP with our quiz Featured  IP and mobile applicationsFind out how IP mechanisms help mobile application developers and publishers generate more income from their creations. Types of intellectual propertyCopyrightCopyright is a legal term used to describe the rights that creators have over their literary and artistic works. Works covered by copyright range from books, music, paintings, sculpture and films, to computer programs, databases, advertisements, maps and technical drawings. PatentsA patent is an exclusive right granted for an invention. Generally speaking, a patent provides the patent owner with the right to decide how - or whether - the invention can be used by others. In exchange for this right, the patent owner makes technical information about the invention publicly available in the published patent document. TrademarksA trademark is a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises. Trademarks date back to ancient times when artisans used to put their signature or "mark" on their products. Industrial designsAn industrial design constitutes the ornamental or aesthetic aspect of an article. A design may consist of three-dimensional features, such as the shape or surface of an article, or of two-dimensional features, such as patterns, lines or color. Geographical indicationsGeographical indications and appellations of origin are signs used on goods that have a specific geographical origin and possess qualities, a reputation or characteristics that are essentially attributable to that place of origin. Most commonly, a geographical indication includes the name of the place of origin of the goods. Trade secretsTrade secrets are IP rights on confidential information which may be sold or licensed. The unauthorized acquisition, use or disclosure of such secret information in a manner contrary to honest commercial practices by others is regarded as an unfair practice and a violation of the trade secret protection. Training – from IP basics to specialist skillsWIPO runs workshops, seminars and training courses throughout the year, both in Geneva and worldwide. Year-round roving seminars help businesses, researchers, lawyers and innovators stay on top of latest developments in global IP services. The WIPO Academy offers distance learning and face-to-face courses. Choose from a rich portfolio of general and specialized courses on IP to improve your skills, whatever your level of knowledge or interest. Or explore the interactive IP PANORAMA e-tutorial. Raising awareness of IPWorld IP DayOn April 26 every year we celebrate World Intellectual Property Day to promote discussion of the role of IP in encouraging innovation and creativity. Find out how you can take part. WIPO MagazineSubscribe for free to read stories, articles and interviews showing IP, innovation and creativity at work across the world. (Available in English, French and Spanish). Tools for public outreachOur outreach tools are free resources to assist IP offices and organizations in planning and implementing public campaigns to build better understanding and use of IP. WIPO Awards ProgramWIPO's award programs recognize innovators and creators, big and small, companies and individuals. The WIPO Awards Program includes both global and national awards. IP and...Frontier TechnologiesFind out how frontier technologies, including AI, are changing how we do business, how we innovate and create. Gender equalityMen and women are equally as creative and innovative. Yet, women remain under-represented in many areas. Find out how WIPO works to tackle this issue.
Sustainable Development GoalsIP is a critical incentive for innovation and creativity, which in turn are key to the United Nations Sustainable Development Goals (SDGs) success. Technology TransferUnderstanding how IP serves technology transfer is the first step towards managing your technology transfer processes effectively. IP for...BusinessLearn how an understanding of IP can help businesses become more competitive and manage related risks. UniversitiesUniversities and public research institutions are the factories of the knowledge economy. Discover how IP policies and knowledge transfer are critical to their work. JudiciariesFind out how WIPO is supporting judiciaries in dealing with the novel legal questions that often arise from IP disputes in a rapidly changing technological environment. When a brand has exclusive legal protection for both its brand name and its design they have something that's called?A trademark is a brand that has exclusive legal protection for both its brand name and design.
Is the exclusive right to use a brand or part of a brand?Trademarks identify exclusive ownership over a brand and/or product, along with any associated marketing tools. Registering trademarks prevent others from using your products or services without obtaining your permission.
What is meant by brand equity?Brand equity is a marketing term that describes a brand's value. That value is determined by consumer perception of and experiences with the brand. If people think highly of a brand, it has positive brand equity.
What are the types of brand?Personal Brand. Personal brands are those individual brands people build around them. ... . Product Brand. In order to sell goods and commodities, businesses have to work on their product brands. ... . Service Brand. ... . Corporate Brand. ... . Investor Brand. ... . Non-Profit Brands or NGO Brand. ... . Public Brand. ... . 8. Activist Brand.. |
When a brand has exclusive legal protection for both its brand name and its design they have something thats called?
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