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Sales personnel include stockbrokers, manufacturing sales representatives, real estate brokers etc. Most students in this class will have been employed as a sales person. Gives marketers:
What is the memorized sales presentation?The memorized sales presentation is a structured method of a sales presentation that focuses on discussing the features and benefits of the product without attempting to identify the needs of the customers.
What are the 4 types of sales presentation?The four categories, namely memorized(structured), persuasive selling(semi-structured), need-satisfaction(unstructured), and problem-solution(centralized), are presented in a zig-zag fashion to make ample space for the additional details.
What type of selling presentation method is best to use?Generally speaking, if you are making a sales presentation, the memorized or persuasive selling method is best. However, if you need to understand buyer priorities or uncover buyer needs or problems then the needs-satisfaction or problem-solution methods are best.
Which of the following is a disadvantage of the memorized sales presentation?Memorized presentation method is flexible enough to give a long or short period of presentation according to the situation. So, option C is correct. Participation of the prospect is limited to their response to the questions asked by the salesperson and is a disadvantage of this method.
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