Presentation on theme: "Chapter 5 Creating Effective Business Messages"— Presentation transcript: 1 Chapter 5 Creating Effective Business Messages Show
2 Learning Objectives Learning Objective 5.1: Explain the goals of effective business messages and the process for creating them. Learning Objective 5.2: Identify the needs of your audience in the AIM planning process Learning Objective 5.3: Gather the right information and refine business ideas in the AIM planning process. Learning
Objective 5.4: Develop your primary message and key points in the AIM planning process. Learning Objective 5.5: Explain and apply positive and other- oriented tone in business messages. LO5.1 Explain the goals of effective business messages and the process for creating them. LO5.2 Identify the needs of your audience in the AIM planning process. LO5.3 Gather the right information and refine business ideas in the AIM planning process. LO5.4
Develop your primary message and key points in the AIM planning process. LO5.5 Explain and apply positive and other-oriented tone in business messages. 3 Chapter Overview Goals of effective business messages
4 The Process for Creating Business Messages (1 of 3)
5 The Process for Creating Business Messages (2 of 3) 6 Figure 5.1 Stages and Goals of Effective Message Creation
7 The Process for Creating Business Messages (3 of 3) 8 Jump to Appendix 2 Long Image Description 9 The AIM Planning Process for Business
Messages 10 Audience Analysis (1 of 2)
11 Audience Analysis (2 of 2)
12 Identifying Reader Benefits and Constraints
13 Considering Reader Values and Priorities
14 Estimating Your Credibility 15 Gaining Credibility Set up a time to talk with your boss. Ask your boss if you can take on any higher- responsibility projects. Make sure you fit in with the corporate culture in terms of professional dress and communication style. Attend
a lot of meetings to get to know as many colleagues as possible. Create a professional blog about a niche area. To break out of a reputation as an inexperienced newcomer, consider the following options: Set up a time to talk with your boss. Explain your growth in various areas and ask for ideas about improving your professional reputation. Ask your boss if you can take on any higher-responsibility projects. Make sure you fit in with the
corporate culture in terms of professional dress and communication style. Attend a lot of meetings to get to know as many colleagues as possible. Participate appropriately. Create a professional blog about a niche area. 16
Idea Development (1 of 2) Developing great business ideas 17 Idea Development (2 of 2) Identifying the Business Problem(s)
18 Analyzing the Business Problem(s) (1 of 2)
19 Analyzing the Business Problem(s) (2 of 2) 20 Clarifying Objectives: Message Structuring (1 of 2)
21 Clarifying Objectives: Message Structuring (2 of 2)
22 Setting Up the Message Framework 23 Jump to Appendix 4 Long Image Description 24 Jump to Appendix 5 Long Image Description
25 Logical Inconsistencies
26 Setting the Tone of the Message
27 Make Your Message More Positive 28 Concern for Others Avoid relying too heavily on the I-Voice. Respect the time and autonomy of your readers. Give credit to others. In every facet of business communication, focusing on others is important. It is a basic component of your credibility (caring). In content and form, your message should show that you have the interests of your audience in mind. The following
guidelines will help you demonstrate concern for others (also referred to as other-oriented language in some parts of the book): Avoid relying too heavily on the I-voice. Respect the time and autonomy of your readers. Give credit to others. 29
Sending the Right Meta Messages (1 of 2)
30 Sending the Right Meta Messages (2 of 2) 31 Chapter Takeaways Goals of effective business messages 32
Business Communication Chapter 5 How do you write effective business messages?10 tips for effective business writing. Know your message. Before typing a word, decide what you're trying to achieve. ... . Think like a reporter. ... . Banish buzzwords and clichés. ... . Junk the jargon. ... . Keep it tight. ... . Make it plain and simple. ... . Leave the symbols and abbreviations on your phone. ... . Get active.. Which of the following are characteristics of effective and compelling business message frames quizlet?Which of the following are characteristics of effective and compelling business message frames? They are memorable. They use rational and emotional appeal.
What is the most important for creating effective business messages?Clarity and Precision
Clarity is one of the most important components of a successful business message. You should clearly state your business without beating around the bush. That means stating your objectives or desires clearly, so that people understand your leadership and ideas and will respect you for them.
What are the three components of the AIM process for effective business messages?The three aim processes include message structuring, idea development and audience analysis.
|