6)Which major promotion category makes use of catalogues, telephone marketing, kiosks, and theInternet?6)A)sales promotionB)direct marketingC)publicityD)advertisingE)public relations7)Which major promotion category makes use of displays, discounts, coupons, and demonstrations?7)A)sales promotionB)publicityC)advertisingD)direct marketingE)public relations8)The promotion mix is the company's primary communication activity; the marketing mix must becoordinated for the greatest communication impact. Which of the following is NOT included in theentire marketing mix?8)A)productB)promotionC)competitorD)placeE)price9)Mass-media advertising routinely involves a company investing millions or even billions of dollarsto reach tens of ________ of customers with a single ad.9)A)thousandsB)tensC)hundredsD)billionsE)millions10)Today's consumers do not need to rely on marketer-supplied information about products andservices because they can use ________ to seek out a wealth of information.10)A)mass market mediaB)public relationsC)direct marketingD)the Internet and other technologiesE)informative advertising11)Which of the following is NOT a factor in the changes occurring in today's marketingcommunications?11)A)Today's consumers are better informed about products and services.B)Improvements in communication technologies are changing how companies and customerscommunicate with each other.C)Mass markets have fragmented, and marketers are shifting away from mass marketing.D)Companies routinely invest millions of dollars in the mass media.E)Mass media no longer capture the majority of promotional budgets.2 Show
7) Which of the following promotion categories is most likely to include the use ofdisplays, discounts, coupons, and demonstrations?AAACSB:Written and oral communication Nội dung chính
Get answer to your question and much more Skill:ConceptObjective:LO 14.1: Define the five promotion mix tools for communicating customervalue.Difficulty:Easy8) ________ includes sales presentations, trade shows, and incentive programs.CAACSB:Written and oral communication Get answer to your question and much more Skill:ConceptObjective:LO 14.1: Define the five promotion mix tools for communicating customervalue.Difficulty:Easy9) Extel Inc., a home appliance manufacturer, uses sales representatives to sell itsproducts to wholesalers and individual customers. This is an example of ________.B Get answer to your question and much more AACSB:Analytical thinkingSkill:ApplicationObjective:LO 14.1: Define the five promotion mix tools for communicating customervalue.Difficulty:Moderate Marketing MCQ Marketing Chapter 14 Which of the following promotion tools involves building up a good corporate image and handling unfavorable stories and events? A) sales promotion Answer: D) public relations Learn More :
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This preview shows page 6 - 9 out of 41 pages. 18)Which of the five major promotion tools includes building up a positive corporate image andhandling unfavorable stories and events?18)A)sales promotionB)public relationsC)personal sellingD)direct marketingE)advertisingAnswer:BExplanation:A)B)C)D)E) 19)Which promotional tool is described as nonpublic, immediate, customized, and interactive?19) Get answer to your question and much more 20)An ad in a professional journal for dentists asked them to recommend Crest toothpaste to theirpatients. It offered samples that they could buy at cost to give to their patients, to encourage themto take better care of their teeth. The manufacturer of Crest toothpaste was using ________.20) Get answer to your question and much more 21)Though the ________ method of setting an advertising budget is simple to use and helpsmanagement think about the relationships among promotion spending, selling price, and profit perunit, it wrongly views sales as the cause of promotion rather than the result.21) Get answer to your question and much more 22)Toward the end of the fiscal year, the owner of a small company came back from lunch concernedbecause he had learned that a business targeted to the same customers as his was planning onspending $150,000 on promotion. As soon as he arrived at the office, he called his financialmanager and said, "I want to budget $150,000 for next year's promotion." Which method ofpromotional budgeting did the owner want to use?22)A)the percentage-of-sales methodB)the bottom-up methodC)the competitive-parity methodD)the objective-task methodE)the pull-push methodAnswer:CExplanation:A)B)C)D)E) 23)An e-mail from Amazon.com offers free shipping on your next purchase of more than $35. This isan example of ________.23) Get answer to your question and much more 24)Today, marketers are moving toward viewing communications as managing the ________ overtime.24) Get answer to your question and much more Upload your study docs or become a Course Hero member to access this document Upload your study docs or become a Course Hero member to access this document End of preview. Want to read all 41 pages? Upload your study docs or become a Course Hero member to access this document 6)Which major promotion category makes use of catalogues, telephone marketing, kiosks, and theInternet?6)A)sales promotionB)direct marketingC)publicityD)advertisingE)public relations7)Which major promotion category makes use of displays, discounts, coupons, and demonstrations?7)A)sales promotionB)publicityC)advertisingD)direct marketingE)public relations8)The promotion mix is the company's primary communication activity; the marketing mix must becoordinated for the greatest communication impact. Which of the following is NOT included in theentire marketing mix?8)A)productB)promotionC)competitorD)placeE)price9)Mass-media advertising routinely involves a company investing millions or even billions of dollarsto reach tens of ________ of customers with a single ad.9)A)thousandsB)tensC)hundredsD)billionsE)millions10)Today's consumers do not need to rely on marketer-supplied information about products andservices because they can use ________ to seek out a wealth of information.10)A)mass market mediaB)public relationsC)direct marketingD)the Internet and other technologiesE)informative advertising11)Which of the following is NOT a factor in the changes occurring in today's marketingcommunications?11)A)Today's consumers are better informed about products and services.B)Improvements in communication technologies are changing how companies and customerscommunicate with each other.C)Mass markets have fragmented, and marketers are shifting away from mass marketing.D)Companies routinely invest millions of dollars in the mass media.E)Mass media no longer capture the majority of promotional budgets.2 Which of the five major promotion tools includes building up a positive corporate image and handling unfavorable?Which of the five major promotion tools includes building up a positive corporate image and handling unfavorable stories and events? Concept of Public Relations. Which of the major promotion tool includes building up a positive corporate image and handling unfavorable stories and events?A) sales promotionB) direct marketingC) advertisingD) public relationsE) horizontal diversificationAnswer:D. What are the five major promotion tools?The marketing promotion mix has five major tools/ elements – Advertising, sales promotion, publicity, personal selling, and direct marketing. Which of the following promotion tools involves building up a good corporate image and handling?Sales promotion involves building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events. Which of the following involves building up a good corporate image and handling unfavorable stories and events?Public Relations – Building good relations with the company's various publics by obtaining favorable publicity, building a good corporate image, and handling/heading off unfavorable rumors, stories, and events. Which of the five major promotion tools includes building up a positive corporate image and handling unfavorable?Which of the five major promotion tools includes building up a positive corporate image and handling unfavorable stories and events? Concept of Public Relations. What are the 5 promotion tools?
Tools of Promotion - Advertising, Sales Promotion, Public Relation & Direct Marketing. Advertising.. Sales Promotion.. Public Relations.. Direct Marketing.. What are the 4 promotion tools?Although thousands of individual promotion tools are available to the public, the tools can all fit into one of four categories: Advertising, Sales Promotion, Public Relations, and Direct Marketing. Which of the five major promotion tools include building of a positive corporate image and handling unfavorable stories and events?Public relations involves building good relations with the company's various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events.
Which promotional tool is associated with building up positive corporate image and handling unfavorable corporate stories and events?Public relations - Building good relationships with the company's various publics by obtaining favorable publicity, building up a good "corporate image," and handling or heading off unfavorable rumors, stories, and events.
What are the five 5 major promotional tools?A promotional mix is an allocation of resources among five primary elements: Advertising. Public relations or publicity.. Advertising. Advertising is any paid form of media communication. ... . Sales Promotions. ... . Public Relations. ... . Direct Marketing. ... . Personal Selling.. Which promotional tool is most effective in building up buyers preferences convictions and most importantly actions?Personal Selling:
Effective at building buyers preferences, convictions and actions. Cost per person is high, most expensive promotional tool.
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Which of the five major promotion tools includes building up a positive corporate image and handling unfavorable stories?
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