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Which of the following is an advantage of using undifferentiated targeting strategy?

In the context of strategies for selecting target markets, which of the following is an advantage of an undifferentiated targeting strategy? It develops and maintains a highly specialized marketing mix.

What is a disadvantage of a concentrated targeting strategy?

Concentrated marketing can be the starting point for your subsequent marketing strategies that focus on a wider target audience. The downside to this strategy is that it only works with one small segment. Hence, businesses might find themselves in a trap when it's time to grow.

Which of the following is an advantage of segmentation *?

Segmentation enables you to learn more about your audience so you can better tailor your messaging to their preferences and needs. Targeting a specific segment that is likely to be interested in your content or product is much more effective than targeting an overly broad audience.

Which of the following is an advantage of using market segmentation?

Market segmentation helps in designing products which match with the market standards to attract the target audience. The products with high potential can be designed to meet the target audience for customer satisfaction.