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ch22 Student: ___________________________________________________________________________ 1.Distribution channels add value to customers because they: A. are the most important component of product promotions. B. conduct multiple quality reviews for the product. C. do not include external entities or vendors. D. get products to customers quickly and at low cost. E. are crucial only for technical offerings of products. 2.Most U.S. companies pay listing fees to get shelf space in retail outlets. Which of the following factors have contributed the most to the advent of listing fees? A. Retail business is negatively influenced by the economic slowdown. B. The Internet has emerged as a strong distribution channel. C. The number of retail chains have increased drastically. D. Many new products are being introduced each day. E. The importance given to product quality has strengthened. 3.The institutions that transfer the ownership of and move goods from the point of production to the point of consumption are called the: A. distribution channel. B. operational structure. C. production structure. D. marketing channel. E. procurement channel. 4.Firms that buy products from manufacturers and resell them to firms that sell products directly to consumers are called: A. warehouses. B. promoters. C. dealers. D. retailers. E. wholesalers. 5.RS Associates is a firm that is engaged in buying, taking title to, and physically handling goods. The firm also resells the goods. RS Associates is an example of a: A. wholesaler. B. promoter. C. dealer. D. retailer. E. warehouse. 6.FSX sells office furniture. The firm procures merchandise from different manufacturers in Canada and sells it to smaller sellers in Lethbridge. FSX is an example of a: A. warehouse. B. promoter. C. dealer. D. retailer. E. wholesaler. Take the quiz test your understanding of the key concepts covered in the chapter. Try testing yourself before you read the chapter to see where your strengths and weaknesses are, then test yourself again once you’ve read the chapter to see how well you’ve understood. 1. In marketing, ‘place’ is another term for location. True or false? True False 2. A supply chain is a network of businesses and organisations through which goods pass to get to their final destination. True or false? True False 3. The Internet has opened up new channels of distribution. True or false? True False 4. One of the primary functions of packaging is to protect goods in transit. True or false? True False
5. Services cannot be exported. True or false? True False 6. What is an alternative term for a distribution channel?
Answer: a. marketing channel 7. What is a distribution channel?
Answer: c. a product’s route through the supply chain 8. Rolex sells its watches through a number upmarket retail partners (e.g. department stores and jewellers) with comparatively few stores. What is this type of distribution strategy called?
Answer: a. selective distribution 9. What kind of intermediary is Tesco?
10. What is a warehouse club?
Answer: b. a large store offering wholesale prices to members only 11. What are businesses that represent, and sell goods on behalf of, other businesses in a specified market called?
12. What does EPOS stand for?
Answer: e. electronic point of sale 13. The International Chamber of Commerce has devised a set of rules for the interpretation of international terms and conditions. These rules set out how activities, costs and risks are to be split between the buyer and seller. What are they called?
14. How many levels of intermediaries are there in a direct sales channel?
15. Luxury goods such as high fashion and designer clothing would normally have very few, (possibly only one), distribution outlets. What is the term for this?
Answer: a. exclusive distribution 16. Tucker’s foods buy their fruit straight from the farm. They then make it into jam and other products and sell it on to wholesalers who in turn sell to retailers such as Sainsbury’s. How many levels are there in this supply chain?
17. Dombey and Sons produce a sparkling drink from apples grown on their own farm. They employ a small French firm to sell the drink to wholesalers in France. This French firm is acting as:
18. Dizzy Designs make their clothes in the UK and then ship them to their own retail outlets in France, Spain and Germany. What kind of operation is this?
19. According to many retailers, what are the three secrets to their business success?
Answer: c. location, location and location 20. What is the function of transporting and storing physical goods for the various members of the supply chain known as?
21. Place, or distribution, is often summed up as getting the right ______ to the right place at the right time. 22. At each stage in the supply chain, ______ is added to the bought in product (i.e. it is transformed into something more desirable and so can command a higher price). 23. A ______ is one of a chain of shops that are individually owned but licensed by a larger company to sell their products (e.g. the Body Shop or Baskin Robbins). The larger company also provides expertise. 24. The ______ Mark shows consumers that the farmers that produced the products received a fair and stable price. They also have safe working conditions and stronger rights and treat the environment with care. 25. The use of different types of channel (e.g. high street stores as well as the internet) to reach the same potential target market is known as _____ distribution. Which of the following are the common types of marketing channels?Today, the most popular types of marketing channels are websites, email, targeted digital advertising, and events (digital or in-person). In the past, people usually used a direct distribution channel (like mailers) or an indirect marketing channel (like television).
Which of the following is the most common system for distributing consumer products in the United States?Retailer
Retail is the most common distribution channel for consumer brands, using third-party outlets to bring products to market.
Which of the following is the term for the firms and individuals who help move a product to the consumer or the business user?Intermediary - An independent or corporate-owned business that helps move products from the producer to the ultimate consumer. Intermediate market - A set of wholesalers and retailers that buy goods from others and re-sells them. Merchant middleman - An intermediary that takes title to the products it distributes.
Which of the following is the first step in distribution planning?In fact, the first step in Distribution Requirements Planning is the supply chain design, since it is critical to know how distribution, in other words, satisfaction, of demand takes place.
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Which of the following is not a true statement about conventional marketing systems?
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