Which of the following is true regarding media placement costs on social media quizlet?

Hotels and​ motels, banks,​ airlines, restaurants,​ colleges, hospitals, movie​ theaters, tennis​ clubs, bowling​ alleys, repair​ services, hair​ salons, and dry cleaners are all examples of​ ________.
A.
franchises
B.
wholesalers
C.
​non-retailers
D.
specialty stores
E.
service retailers

What are the four major types of retail​ organization?
A.
Corporate​ chains, voluntary​ chains, retailer​ cooperatives, and franchise organizations.
.B.
Corporate​ chains, wholesalers,​ superstores, and franchise organizations.
C.
Corporate​ chains, voluntary​ chains, wholesalers, and franchise organizations.
D.
Discount​ stores, service​ retailers, superstores, and supermarkets.
E.
Corporate​ chains, voluntary​ chains, retailer​ cooperatives, and wholesalers

Retailers must decide on which three major product​ variables?
A.
Product​ assortment, store​ atmosphere, and price
B.
Product​ assortment, price, and location
C.
Product​ assortment, services​ mix, and price
D.
Product​ assortment, services​ mix, and location
E.
Product​ assortment, services​ mix, and store atmosphere

The retail marketing mix consists of which of the​ following?
A.
Product and service​ assortment, retail​ prices, promotion, and retail segmentation
B.
Product and service​ assortment, retail​ prices, promotion, and retail targeting
C.
Product and service​ assortment, retail​ prices, promotion, and location
D
Product and service​ assortment, retail​ prices, promotion and store differentiation.
E.
Product and service​ assortment, retail​ prices, promotion, and store positioning

Which of the following lists the five steps of the buyer decision process in the correct​ order?
A.
Need​ recognition, purchase​ decision, information​ search, evaluation of​ alternatives, and postpurchase behavior.
B.
Need​ recognition, information​ search, evaluation of​ alternatives, purchase​ decision, and postpurchase behavior.
.C.
Need​ recognition, information​ search, purchase​ decision, evaluation of​ alternatives, and postpurchase behavior.
D.
Purchase​ decision, need​ recognition, information​ search, evaluation of​ alternatives, and postpurchase behavior.
E.
Need​ recognition, evaluation of​ alternatives, information​ search, purchase​ decision, and postpurchase behavior.

Sets with similar terms

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Which of the following is true regarding media placement costs on social media? There are no direct media costs, but the use of social media platforms is not free. Which of the following is the best example of owned media? A jewelry store creates a Facebook page for its products.

Which of the following represents earned media?

There are four types of media: Paid (advertising) Earned (news coverage) Shared (social media)