Which of the following qualitative research design is the appropriate qualitative method when you want to describe an event activity or phenomenon?

What are the main types of qualitative approaches to research?

While there are many different investigations that can be done, a study with a qualitative approach generally can be described with the characteristics of one of the following three types:

Historical research describes past events, problems, issues and facts.  Data are gathered from written or oral descriptions of past events, artifacts, etc.  It describes “what was” in an attempt to recreate the past.  It is different from a report in that it involves interpretation of events and its influence on the present.  It answers the question: “What was the situation?” 

Examples of Historical Research:

• A study of the factors leading to the historical development and growth of cooperative learning
• A study of the effects of the historical decisions of the United States Supreme Court on American prisons
• A study of the evolution of print journalism in the United States through a study of collections of newspapers
• A study of the historical trends in public laws by looking recorded at a local courthouse

Ethnographic research develops in-depth analytical descriptions of current systems, processes, and phenomena and/or understandings of the shared beliefs and practices of a particular group or culture.  This type of design collects extensive narrative data (non-numerical data) based on many variables over an extended period of time in a natural setting within a specific context. The background, development, current conditions, and environmental interaction of one or more individuals, groups, communities, businesses or institutions is observed, recorded, and analyzed for patterns in relation to internal and external influences.  It is a complete description of present phenomena.

One specific form of ethnographic research is called a case study.  It is a detailed examination of a single group, individual, situation, or site. 

A meta-analysis is another specific form.  It is a statistical method which accumulates experimental and correlational results across independent studies.  It is an analysis of analyses.

Examples of Ethnographic Research:

• A case study of parental involvement at a specific magnet school
• A multi-case study of children of drug addicts who excel despite early childhoods in poor environments
• The study of the nature of problems teachers encounter when they begin to use a constructivist approach to instruction after having taught using a very traditional approach for ten years
• A psychological case study with extensive notes based on observations of and interviews with immigrant workers
• A study of primate behavior in the wild measuring the amount of time an animal engaged in a specific behavior

Narrative research focuses on studying a single person and gathering data through the collection of stories that are used to construct a narrative about the individual’s experience and the meanings he/she attributes to them.

Examples of Narrative Research:

• A study of the experiences of an autistic student who has moved from a self-contained program to an inclusion setting
• A study of the experiences of a high school track star who has been moved on to a championship-winning university track team

5 Types of Qualitative Research Methods

Qualitative research is the process of acquiring data by studying subjects in their natural habitat. The focus is on understanding the why and how of human behaviour in situations, and is defined as a scientific research method to obtain non-numerical data.

Qualitative research is subjective in nature:
• Methods are designed to understand the lives of participants.
• The process is maintained on neutral lines without placing judgement on individual responses.
• Focus areas are cultures, societies and individuals.

Types of Qualitative Research methods:

1. Ethnography
Ethnography, one of the most popular methods of qualitative research, involves the researcher embedding himself or herself into the daily life and routine of the subject or subjects. Either as an active participant or an observer, the researcher experiences their customs, traditions, mannerisms, reactions to situations etc. first hand, sometimes for years. Geographical constraints could be a hindrance for the researcher.

Example of application: This on-the-field method can help companies in assessing how consumers use certain products or services, and accordingly develop new products or revamp existing products.

2. Narrative
In the Narrative method of qualitative research, the researcher gathers data or facts from one or two subjects through interviews, documents etc. over a period of time. Based on a theme, these are then pieced together (not necessarily in the same sequence) to derive answers and suggestions.

Example of application: A business can use this method to understand challenges faced by their target audience that can in turn be utilised for innovation and development of products.

3. Phenomenology
The Phenomenology qualitative research method is used to study an event or activity as it happens, from various angles. Using interviews, videos, on-site visits etc., one can add on to existing information using perspectives and insights from the participants themselves about the activity or event. It is primarily an experience or perception based research method.

Example of application: Universities can rely on this method to understand how students make their choices about applying to universities/colleges.

4. Grounded Theory
Grounded theory starts with a question or collection of data. Through systematic data collection and analysis, repetitive ideas or elements are coded, and codes are grouped or categorised. New theories may be formed based on these categories.

Example of application: A product-based company can use this method to understand how their customers use their products or individual features of their product or products.

5. Case study
The case study method is used to gather in-depth and detailed information about a subject, which could be any entity, organisation, event or something larger like a country. The nature of this qualitative research method can be explanatory or exploratory.

Example of application: For a business, case studies are a useful tool to formulate strategies, understand influences, devise new methods etc.

With open-ended questions, qualitative research methods produce results that are descriptive and inferences that are useful in breaking down complex problems into simpler components. The onus is on the researcher – he or she can change the course of the research based on the responses from or observations of the subjects.

Is an appropriate qualitative method when you want to describe an event activity or phenomenon?

What is the most appropriate qualitative research design?

Which of the following method is used in qualitative research?

What research design should be used if you want to study the experiences of people?