Section Objectives
By the end of reading this section, you will be able to
- understand the importance of speech delivery in the reception of message of the presentation
- differentiate among the four methods of speech delivery.
- understand when to use each of the four methods of speech delivery.
- understand how the physical setting of a speech is an element that calls for preparation.
- examine some tips and strategies for common speaking situations.
- Know how to use notecards to free you from your manuscript.
- Know how to use notecards to stay organized while you make audience contact.
- Understand how to develop effective notecards for a speech.
Picture: CC0 Public Domain
Delivering the Speech
How we deliver a speech is just as important, if not more so than the basic message we are trying to convey to an audience. But if you have worked hard on preparing the verbal part of your speech, you may feel that delivery is just an “extra” that should not require much time or effort. After all, your speech is carefully planned, researched, and polished. It is committed safely to paper and your hard drive. It’s a carefully constructed, logically crafted, ethical message. The words alone should engage your audience’s attention and interest—right?
After all the work of building such a message, you might wish that you could simply read it to the audience. However, this is the case in only a few kinds of circumstances: when the message is highly technical, complex, and extremely important (as in a new medical discovery); when international protocols and etiquette are crucially important, and the world is listening; or when the speaker is representing a high-ranking person, such as a president or a king, who is unable to be present. For the purposes of your public speaking class, you will not be encouraged to read your speech. Instead, you will be asked to give an extemporaneous presentation. We will examine what that means.
The nonverbal part of your speech is a presentation of yourself as well as your message. Through the use of eye contact, vocal expression, body posture, gestures, and facial display, you enhance your message and invite your audience to give their serious attention to it and to you. Your credibility, your sincerity, and your knowledge of your speech become apparent through your nonverbal behaviors.
The interplay between the verbal and nonverbal components of your speech can either bring the message vividly to life or confuse or bore the audience. Therefore, it is best that you neither overdramatize your speech delivery behaviors nor downplay them. This is a balance achieved through rehearsal, trial and error, and experience.
In this section, we are going to examine effective strategies for delivering a speech. To help you enhance your delivery, we will begin by exploring the four basic methods of speech delivery. Second, we will discuss how to prepare your delivery for different environments. Third, we will talk about how to effectively use notes to enhance your delivery. Finally, we will examine the characteristics of good delivery and give some strategies for practicing effectively for the day when you will deliver your speech.
Four Methods of Delivery
The easiest approach to speech delivery is not always the best. Substantial work goes into the careful preparation of an interesting and ethical message, so it is understandable that students may have the impulse to avoid “messing it up” by simply reading it word for word. But students who do this miss out on one of the major reasons for studying public speaking: to learn ways to “connect” with one’s audience and to increase one’s confidence in doing so. You already know how to read, and you already know how to talk. But public speaking is neither reading nor talking.
Speaking in public has more formality than talking. During a speech, you should present yourself professionally. This doesn’t mean you must wear a suit or “dress up” (unless your instructor asks you to), but it does mean making yourself presentable by being well-groomed and wearing clean, appropriate clothes. It also means being prepared to use language correctly and appropriately for the audience and the topic, making eye contact with your audience, and looking like you know your topic very well.
While speaking has more formality than talking, it has less formality than reading. Speaking allows for meaningful pauses, eye contact, small changes in word order, and vocal emphasis. Reading is a more or less exact replication of words on paper without the use of any nonverbal interpretation. Speaking, as you will realize, if you think about excellent speakers you have seen and heard, provides a more animated message.
The next sections introduce four methods of delivery that can help you balance between too much and too little formality when giving a public speech.
Impromptu Speaking
Impromptu speaking is the presentation of a short message without advance preparation. Impromptu speeches often occur when someone is asked to “say a few words” or give a toast on a special occasion. You have probably done impromptu speaking many times in informal, conversational settings. Self-introductions in group settings are examples of impromptu speaking: “Hi, my name is Steve, and I’m a volunteer with the Homes for the Brave program.” Another example of impromptu speaking occurs when you answer a question such as, “What did you think of the documentary?”
The advantage of this kind of speaking is that it’s spontaneous and responsive in an animated group context. The disadvantage is that the speaker is given little or no time to contemplate the central theme of his or her message. As a result, the message may be disorganized and difficult for listeners to follow.
Here is a step-by-step guide that may be useful if you are called upon to give an impromptu speech in public.
- Take a moment to collect your thoughts and plan the main point you want to make.
- Thank the person for inviting you to speak.
- Deliver your message, making your main point as briefly as you can while still covering it adequately and at a pace, your listeners can follow.
- Thank the person again for the opportunity to speak.
- Stop talking.
As you can see, impromptu speeches are generally most successful when they are brief and focus on a single point.
Extemporaneous Speaking
Extemporaneous speaking is the presentation of a carefully planned and rehearsed speech, spoken in a conversational manner using brief notes. By using notes rather than a full manuscript, the extemporaneous speaker can establish and maintain eye contact with the audience and assess how well they are understanding the speech as it progresses. The opportunity to assess is also an opportunity to restate more clearly any idea or concept that the audience seems to have trouble grasping.
For instance, suppose you are speaking about workplace safety, and you use the term “sleep deprivation.” If you notice your audience’s eyes glazing over, this might not be a result of their own sleep deprivation but rather an indication of their uncertainty about what you mean. If this happens, you can add a short explanation; for example, “sleep deprivation is sleep loss serious enough to threaten one’s cognition, hand-to-eye coordination, judgment, and emotional health.” You might also (or instead) provide a concrete example to illustrate the idea. Then you can resume your message, having clarified an important concept.
Speaking extemporaneously has some advantages. It promotes the likelihood that you, the speaker, will be perceived as knowledgeable and credible. In addition, your audience is likely to pay better attention to the message because it is engaging both verbally and nonverbally. The disadvantage of extemporaneous speaking is that it requires a great deal of preparation for both the verbal and the nonverbal components of the speech. Adequate preparation cannot be achieved the day before you’re scheduled to speak.
Because extemporaneous speaking is the style used in the great majority of public speaking situations, most of the information in this chapter is targeted to this kind of speaking.
Speaking from a Manuscript
Manuscript speaking is the word-for-word iteration of a written message. In a manuscript speech, the speaker maintains his or her attention on the printed page except when using visual aids.
The advantage to reading from a manuscript is the exact repetition of original words. As we mentioned at the beginning of this chapter, in some circumstances, this can be extremely important. For example, reading a statement about your organization’s legal responsibilities to customers may require that the original words be exact. In reading one word at a time, in order, the only errors would typically be a mispronunciation of a word or stumbling over complex sentence structure.
However, there are costs involved in manuscript speaking. First, it’s typically an uninteresting way to present. Unless the speaker has rehearsed the reading as a complete performance animated with vocal expression and gestures (as poets do in a poetry slam and actors do in a reader’s theater), the presentation tends to be dull. Keeping one’s eyes glued to the script precludes eye contact with the audience. For this kind of “straight” manuscript speech to hold the audience's attention, the audience must be already interested in the message before the delivery begins.
It is worth noting that professional speakers, actors, news reporters, and politicians often read from an autocue device, such as a TelePrompTer, especially when appearing on television, where eye contact with the camera is crucial. With practice, a speaker can achieve a conversational tone and give the impression of speaking extemporaneously while using an autocue device. However, success in this medium depends on two factors: (1) the speaker is already an accomplished public speaker who has learned to use a conversational tone while delivering a prepared script, and (2) the speech is written in a style that sounds conversational.
Speaking from Memory
Memorized speaking is the rote recitation of a written message that the speaker has committed to memory. Actors, of course, recite from memory whenever they perform from a script in a stage play, television program, or movie scene. When it comes to speeches, memorization can be useful when the message needs to be exact, and the speaker doesn’t want to be confined by notes.
The advantage of memorization is that it enables the speaker to maintain eye contact with the audience throughout the speech. Being free of notes means that you can move freely around the stage and use your hands to make gestures. If your speech uses visual aids, this freedom is even more of an advantage. However, there are some real and potential costs. First, unless you also plan and memorize every vocal cue (the subtle but meaningful variations in speech delivery, which can include the use of pitch, tone, volume, and pace), gesture, and facial expression, your presentation will be flat and uninteresting, and even the most fascinating topic will suffer. You might end up speaking in a monotone or a sing-song repetitive delivery pattern. You might also present your speech in a rapid “machine-gun” style that fails to emphasize the most important points. Second, if you lose your place and start trying to ad-lib, the contrast in your style of delivery will alert your audience that something is wrong. More frighteningly, if you go completely blank during the presentation, it will be extremely difficult to find your place and keep going.
Speaking Contexts That Affect Delivery
The Reverend Dr. Martin Luther King Jr. gave his famous “I Have a Dream” speech on the steps of the Lincoln Memorial at a gigantic civil rights rally on an August afternoon in 1963. His lectern was bristling with microphones placed there for news coverage and for recording the historic event. His audience, estimated to number a quarter of a million people, extended as far as the eye could see. He was the last speaker of the day, delivering his speech after more than a dozen civil rights leaders and world-famous performers such as Joan Baez, Mahalia Jackson, and Charlton Heston had occupied the stage.[1] King gave us his speech in the assertive, ringing tones of inspired vision. Nothing less would have worked that day.
Most of us will never speak to so many people at once. Even an appearance on television will probably command a much smaller audience than the crowd that heard King’s speech. Even though you don’t expect an audience of such size or a setting of such symbolic importance, you should still be prepared to adapt to the setting in which you will speak.
Our audiences, circumstances, and physical contexts for public speaking will vary. At some point in your life, you may run for public office or rise to a leadership role in a business or volunteer organization. Or you may be responsible for informing coworkers about a new policy, regulation, or opportunity. You may be asked to deliver remarks in the context of a worship service, wedding, or funeral. You may be asked to introduce a keynote speaker or simply to make an important announcement in some context. Sometimes you will speak in a familiar environment, while at other times, you may be faced with an unfamiliar location and very little time to get used to speaking with a microphone. These are contexts and situations we address in the following subsections.
Using Lecterns
A lectern is a small raised surface, usually with a slanted top, where a speaker can place notes during a speech. While a lectern adds a measure of formality to the speaking situation, it allows speakers the freedom to do two things: to come out from behind the lectern to establish more immediate contact with the audience and to use both hands for gestures.
However, for new speakers who feel anxious, it is all too tempting to grip the edges of the lectern with both hands for security. You might even wish you could hide behind it. Be aware of these temptations so you can manage them effectively and present yourself to your audience in a manner they will perceive as confident. One way to achieve this is by limiting your use of the lectern to simply a place to rest your notes. Try stepping to the side or front of the lectern when speaking with free hands, only occasionally standing at the lectern to consult your notes. This will enhance your eye contact as well as free up your hands for gesturing.
Speaking in a Small or Large Physical Space
If you are accustomed to being in a classroom of a certain size, you will need to make adjustments when speaking in a smaller or larger space than what you are used to.
A large auditorium can be intimidating, especially for speakers who feel shy and “exposed” when facing an audience. However, the maxim that “proper preparation prevents poor performance” is just as true here as anywhere. If you have prepared and practiced well, you can approach a large-venue speaking engagement with confidence. In terms of practical adjustments, be aware that your voice is likely to echo, so you will want to speak more slowly than usual and make use of pauses to mark the ends of phrases and sentences. Similarly, your facial expressions and gestures should be larger so that they are visible from farther away. If you are using visual aids, they need to be large enough to be visible from the back of the auditorium.
Limited space is not as disconcerting for most speakers as enormous space, but it has the advantage of minimizing the tendency to pace back and forth while you speak. We have all seen dramatic soliloquies in movies and plays where an actor makes use of the space on the stage, but this is generally not a good strategy for a speech. A small space also calls for more careful management of notecards and visual aids, as your audience will be able to see up close what you are doing with your hands. Do your best to minimize fumbling, including setting up in advance or arriving early to decide how to organize your materials in the physical space.
Speaking Outdoors
Outdoor settings can be charming, but they are prone to distractions. If you’re giving a speech in a setting that is picturesquely beautiful, it may be difficult to maintain the audience’s attention. If you know this ahead of time, you might plan your speech to focus more on mood than information and perhaps to make reference to the lovely view.
More typically, outdoor speech venues can pose challenges with weather, sun glare, and uninvited guests, such as ants and pigeons. If the venue is located near a busy highway, it might be difficult to make yourself heard over the ambient noise. You might lack the usual accommodations, such as a lectern or table. Whatever the situation, you will need to use your best efforts to project your voice clearly without sounding like you’re yelling.
Using a Microphone
Most people today are familiar with microphones that are built into video recorders and other electronic devices, but they may be new at using a microphone to deliver a speech. One overall principle to remember is that a microphone only amplifies; it does not clarify. If you are not enunciating clearly, the microphone will merely enable your audience to hear amplified mumbling.
Microphones come in a wide range of styles and sizes. Generally, the easiest microphone to use is the clip-on style worn on the front of your shirt. If you look closely at many television personalities and news anchors, you will notice these tiny microphones clipped to their clothing. They require very little adaptation. You simply have to avoid looking down—at your notes, for instance—because your voice will be amplified when you do so.
Lectern and handheld microphones require more adaptation. If they’re too close to your mouth, they can screech. If they’re too far away, they might not pick up your voice. Some microphones are directional, meaning that they are only effective when you speak directly into them. If there is any opportunity to do so, ask for tips about how to use a particular microphone and practice with it for a few minutes while you have someone listen from a middle row in the audience and signal whether you can be heard well. The best plan, of course, would be to have access to the microphone for practice ahead of the speaking date.
Often a microphone is provided when it isn’t necessary. If the room is small or the audience is close to you, do not feel obligated to use the microphone. Sometimes an amplified voice can feel less natural and less compelling than a direct voice. However, if you forgo the microphone, make sure to speak loudly enough for all audience members to hear you—not just those in front.
Audience Size
A small audience is an opportunity for a more intimate, minimally formal tone. If your audience has only eight to twelve people, you can generate greater audience contact. Make use of all the preparation you have done. You do not have to revamp your speech just because the audience is small. When the presentation is over, there will most likely be opportunities to answer questions and have individual contact with your listeners.
Your classroom audience may be as many as twenty to thirty students. The format for an audience of this size is still formal but conversational. Depending on how your instructor structures the class, you may or may not be asked to leave time after your speech for questions and answers.
Some audiences are much larger. If you have an audience that fills an auditorium, or if you have an auditorium with only a few people in it, you still have a clear formal task, and you should be guided as much as possible by your preparation.
Using Notes Effectively
It’s a great deal of work to prepare a good speech, and you want to present it effectively so that your audience will benefit as much as possible. We’ve already said that extemporaneous speaking provides the best opportunity for speaker-audience contact and that speaking extemporaneously means you do not have your full manuscript or outline with you. Instead, you will use notecards. The cards should have notes, not the full text of your speech. This can also be done with an autocue device—the TelePrompTer does not have to provide a full word-for-word script.
We have developed a system for creating highly effective notecards. Our system has been used effectively both in public speaking courses and in freshman composition courses. Surprisingly, the system consists of only five cards. For many people, this does not sound like nearly enough cards. We would make the case that you can do a good job with five cards, and we have seen many students do just that.
The Purpose of Speaker Notes
Using notes adds to your credibility as a speaker. If you depend on a full manuscript to get through your delivery, your listeners might believe you don’t know the content of your speech. Second, the temptation to read the entire speech directly from a manuscript, even if you’re only carrying it as a safety net, is nearly overwhelming. Third, well-prepared cards are more gracefully handled than sheets of paper, and they don’t rattle if your hands tremble from nervousness. Finally, cards look better than sheets of paper. Five carefully prepared cards, together with practice, will help you more than you might think.
Key Tips for Using Notes
Plan on using just five cards, written on one side only. Get 4 × 6 cards. Use one card for the introduction, one card for each of your three main points, and one card for the conclusion.
Include Only Key Words
Your cards should include keywords and phrases, not full sentences. The words and phrases should be arranged in order so that you can stay organized and avoid forgetting important points.
One exception to the keyword guideline would be an extended or highly technical quotation from an authoritative source. If it is critically important to present an exact quotation, you may add one additional card that will contain the quotation together with its citation. If you plan to use such a quotation, make sure it has central importance in your speech.
Hold Your Notes Naturally
Notes are a normal part of giving a presentation. You do not need to conceal them from the audience; in fact, trying to hide and use your notes at the same time tends to be very awkward and distracting. Some instructors recommend that you avoid gesturing with your notes on the grounds that nervous shaking is more noticeable if you are holding your notes in your hand. If this is the case for you, practice gesturing with your free hand, or put your cards down if you need to use both hands. Other instructors recommend treating notecards as a natural extension of your hand, as they believe it is distracting to put your notes down and pick them up again. Whichever “rule” you follow, remember that the goal is for your use of notecards to contribute to your overall appearance of confidence and credibility.
Prepare Notecards to Trigger Recall
The “trick” to selecting the words to write on your cards is to identify the keywords that will trigger a recall sequence. For instance, if the word “Fukushima” brings to mind the nuclear power plant meltdown that followed the earthquake and tsunami that hit Japan in 2011, then that one word on your notecard should propel you through a sizable sequence of points and details. Once you have delivered that material, perhaps you’ll glance at your card again to remind yourself of the keyword or phrase that comes next.
You must discover what works for you and then select those words that tend to jog your recall. Having identified what works, make a preliminary set of five cards written on one side only. Number the cards, and practice with them. Revise and refine them the way you would an outline. If you must, rewrite an entire card to make it work better, and test it the next time you practice.
Always practice with your notecards—and with any visual aids, you plan to use. Practicing is also the best way to find out what kinds of things might go wrong with your notes in the presented speech and what steps you should take to make things go smoothly.
Write in Large Letters
You should be able to read something on your card by glancing, not peering at it. A few keywords and phrases, written in large, bold print with plenty of white space between them, will help you. If the lighting in your speech location is likely to have glare, be sure to write your notes in ink, as pencils can be hard to read in poor lighting.
Using Notecards Effectively
If you use as much care in developing your five notecards as you do your speech, they should serve you well. If you lose your place or go blank during the speech, you will only need a few seconds to find where you were and get going again. For instance, if you know that you presented the introduction and the first main point, which centers on the Emancipation Proclamation, you can readily go to your second card and remind yourself that your next main point is about the Thirteenth Amendment to the US Constitution.
In addition, the use of your notecards allows you to depart from the exactly prepared wording in your manuscript. In your recovery from losing your place, you can transpose a word or phrase to make your recovery graceful. It allows you to avoid feeling pressured to say every single word in your manuscript.
Under no circumstances should you ever attempt to put your entire speech on cards in little tiny writing. You will end up reading words to your audience instead of telling them your meaning, and the visual aspect of your speech will be spoiled by your need to squint to read your cards.
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