Marketing environment consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. Like Xerox, companies constantly watch and adapt to the changing environment. Marketing environment means all the forces outside an organization that directly or indirectly influence its marketing activities; forces include competition,
government and industry regulation, politics, society, economic conditions, and technology. More from this Section
Marketing MCQ Marketing Chapter 3 Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers? A) the marketing environment Answer: A This preview shows page 4 - 7 out of 23 pages. 2) Which of the following terms is used to describe the actors and forces outsidemarketing that affect marketing management's ability to build and maintainsuccessful relationships with target customers?A) marketing environmentB) marketing orientationC) strategic planningD) target marketsE) marketing mix 3) Which of the following is a component of a firm's microenvironment? Get answer to your question and much more 4) Sam has been directed to study the demographic, economic, political, andcultural forces that affect an organization. In this instance, Sam has been directedto study the ________ of the organization. Get answer to your question and much more 11) ________ include banks, credit companies, insurance companies, and otherbusinesses that help insure against the risks associated with the buying and sellingof goods. Get answer to your question and much more 18) A company's marketing decisions may be questioned by consumerorganizations, environmental groups, minority groups, and others. Theseorganizations and groups are also known as ________.A) media publicsB) marketing intermediariesC) customersD) citizen-action publicsE) internal publics 24) ________ markets buy goods and services for further processing. Get answer to your question and much more 55) Which of the following generational groups is most comfortable with digitaltechnology and embraces that technology? Get answer to your question and much more 59) Marketers can group people in a number of ways, including by birth date.However, the following combination of groups has proven to be more effective:________. Get answer to your question and much more 73) With an expected increase in ethnic diversity within the American population,marketers are most likely to place a greater emphasis on ________.A) geographic segmentationB) targeted advertising messagesC) mass marketingD) "do well by doing good" missionsE) corporate giving Upload your study docs or become a Course Hero member to access this document Upload your study docs or become a Course Hero member to access this document End of preview. Want to read all 23 pages? Upload your study docs or become a Course Hero member to access this document What are the actors and forces in marketing?The elements that play a role in the marketing process can be divided into three groups: customers, distributors, and facilitators.
Which of the following terms is used to describe the factors and forces outside the organization that directly or indirectly affects the organization?All outside factors that may affect an organization make up the external environment.
Is the actors and forces outside marketing that affect?Marketing environment consists of the actors and forces outside marketing that affect an organization's ability to develop and maintain business with its targeted customers. The volatile change of marketing environment may offers opportunities and poses threats to a company depending how proactive they can adapt to it.
Are the factors and forces outside marketing that affect marketing management ability to build and maintain successful relationships with target customers?“A company marketing environment consists of the factors and forces outside marketing that affect marketing management ability to develop and maintain successful transactions with its target customers” said by Kotler and Armstrong.
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Which of the following terms is used to describe the actors and forces outside marketing that affect marketing managements ability?
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