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Type of dishes - offered traditional chinese dishes that appealed to chinese customers

Size of outlets - enlarged the outlets for bigger kitchens & more floor space for customers

No. of new products launched - larger menu, introducing 50 new products a year

Regional tastes of dishes - spiciness of dishes matched the region's preferences

Use of a hostess - hostess greets customers, organizes pastimes - learning english songs for young children in play areas

Types of cities and locations - embrace smaller cities and build national business with outlets all over the country

Time taken to open a new restaurant - annual rating of 500 stores per year for Yum!

Distribution and warehousing - KFC China established a distribution arm with its own fleet
Type of employee training provided - teams of new employees work alongside with experienced one in established outlets; once trained, move on to new location

Type of employee training provided - teams of new employees work alongside with experienced one in established outlets; once trained, move on to new location

Type of ownership of outlets - company-owned outlets (Yum!)

Use of expats versus local managers - pools of experienced entrepreneurial candidates available to run franchises and restaurant operations

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