Which statement best describes a group of product items that are closely related?

31) Which of the following terms best describes a group of products that are closely relatedbecause they function in a similar manner, are sold to the same customer groups, are marketedthrough the same types of outlets, or fall within given price ranges?A) product umbrellaB) product assemblageC) product lineD) product congregationE) product clusterAnswer:C

32) A product line is considered to be too short if the manager can ________.E

33) A product line is considered to be too long if the manager can ________.C

34) Product line ________ involves adding more items within the present range of the line.E

35) A company lengthening its product line by adding low-end products is an example ofproduct line ________.A) fillingB) strengtheningC) mixingD) stretchingE) wideningAnswer:D

36) A product mix is also known as a product ________.B

37) Product mix length refers to ________.D

38) Product mix width refers to ________.C

39) Product mix depth refers to ________.A) the number of versions offered for each product in the lineB) how closely related the various product lines are in end use, production requirements,distribution channels, or some other wayC) the number of different product lines the company carriesD) the total number of items a company carries within its product linesE) the total market share captured by the entire product lineAnswer:A

Chapter 10: Product Concepts Textbook: MKTG, 4Janice Shearer. th Edition, Charles W. Lamb, Joe F. Hair, Carl McDanniel, Marc Boivin, Davis Gaudet,

Final exam review

1. What is the offering at the heart of an organization’s marketing pr a. brand equity ogram? b. quality c. warrantyd. product ANSWER: d

2. What is the starting point in creating a marketing mix? a. price b. product c. distribution channeld. promotional media ANSWER: b

3. Why is the creation of a product the starting point for the marke a. The production department must know what to produce first mix? b. Production strategy is the first of the four Ps listed in the marketing mix. c. Determination of the price, promotional campaign, and distribuuntil the product has been specified. tion network cannot begin ANSWER: d. Product development takes the longest amount of time to complc ete.

4. The new iPhone 8 comes in black, white, gold, and space grey. Mproduct because of the cool image attached to the Apple brand. Whiany consumers are interested in this ch of the following is an example of the iPhone’s tangible feature? a. brand equity b. competitorsc. colour ANSWER: d. imagec

5. To most people, what does the term “product” mean? a. a tangible good b. a service c. an idead. a person ANSWER: a

6. In order to be effective, augmented reality should be used in reamean about that environment? l-world environment. What does that a. It would be online. b. It would be a website. It would be a mobile phone. ANSWER: d. It would be a retail store

7. When PaintingsDirect, an online seller of contemporary originbuyers for retailers, custom-framing stores, and intermediaries that supply furniture and home al art, markets its art to home decor furnishings retailers, which type of products is it selling? a. specialty b. consumerc. business ANSWER: d. conveniencec

8. Which of the following best describes a business product? a. It is a product sold to customers. b. c. It is a product bought to satisfy an individual’s personal needs is a product used to manufacture other goods and services. ANSWER: d. It is a product loved by everyone

9. James bought a pair of winter boots. What kind of product would the a. as a consumer product se boots be classified as? b. as a specialty productc. as a shopping product ANSWER: d. as an unsought producta

ANSWER: a 15. Compared to the other classifications of consumer products, shoppingfollowing? products are which of the a. widely available so they need little or no mass promotion b. less expensive than convenience products and sold via aggressive sac. purchased without significant planning and present low to risk to buyersles techniques d. usually more expensive than convenience products and found in fewer stores ANSWER: d 16. Jake wanted a La-Z-Boy chair. He watched newspaper ads unwhich type of product is the La-Z-Boy chair? til he found the chair on sale. For Jake a. convenience shopping c. component ANSWER: d. unsoughta

1. Which of the following is the best example of a shopping produc a. a light bulb for the front porch fixture t for most consumers? b. Vital Radiance makeup by Revlonc. a box of Procter & Gamble Tide ANSWER: d. a gas barbeque for the new patiod

2. What are the two types of shopping products? a. unsought and convenience b. generic and family c. exclusive and intensived. heterogeneous and homogeneous ANSWER: d

3. Men generally do not put much thought in to the type of toothpasBaby Boomers, for example, do not see much difference in the function of tte or shampoo they purchase. hese products. In fact these individuals tend to buy hygiene products on the basis of the lowest pribest describe these products? ce. Which of the following terms a. low-prestige specialty productsb. product equivalents c. heterogeneous shopping products

d. homogeneous shopping products ANSWER: d 20. Andrea needs to find a kennel for boarding her son’s dogs. There arecommunity, and Andrea believes all of them to be basically alike. The only feature she is genuinely several different kennels in her concerned about is low price. For Andrea, which type of product is the a. specialty goods kennel for boarding dogs? b. unsought goods c. heterogeneous shoppingd. homogeneous shopping ANSWER: d 21. Cell phones are seen by consumers to differ in quality, style, suitComparisons between these products are often quite difficult because they may have unique features ability, and lifestyle compatibility. and different levels of quality and price. What would cell phon a. product goods es be classified as? b. convenience goods c. homogeneous shopping productsd. heterogeneous shopping products ANSWER: d 22. Which of the following products is most likely to be considershopping product? ed an example of a heterogeneous a. an off-campus apartment b. a package of Oreo cookiesc. a Rolex watch ANSWER: d. a staplera

1. When Kirby wanted a gas barbeque for his patio, he visited Thwell as three other stores that specialize in outside furnishings, in order to find the one with just the e Home Depot and Canadian Tire, as features he wanted. If Kirby represents a. convenience good a typical barbeque buyer, which type of good are barbeques? b. shopping specialty goodc. operating supply good ANSWER: d. heterogeneous shopping goodd

2. Michael Kors is a retailer of designer handbags, shoes and watches primarily for women. This

b. consumer c. convenienced. business ANSWER: a 29. Car insurance is usually only bought when needed. In addition,consumers, and requires aggressive personal selling and/or highly pe it is rsuasive advertising. What type of not actively searched for by product is car insurance? a. hidden b. specialty c. equityd. unsought ANSWER: d 30. Unsought products can be best described as which of the followi a. products that consumers purchase when they see them in a conveng? nient location b. products that consumers don’t know about or don’t actively look for c. products that require only reminder advertising to be successfud. products that require little or no decision making by the buyerl ANSWER: b 31. Most people under the age of 25 have a strong belief in theiragency targeting this group for life insurance would find this mar own personal invincibility. An insuranceket segment categorizes the insurance as which type of product? a. heterogeneous shopping b. specialty c. relationship unsought ANSWER: c 32. A product line is a group of products that are closely related f a. Products share the same product managers. or which of the following reasons? b. Products all function in a similar manner and provide similar benefits. c. The same company developed the idea for each product. Products are all sold under the same brand name. ANSWER: b 33. How can product mix width be defined?

a. as the number of different product categories found within an industry b. as the average number of products within each product line in tc. as the average number of products offered by the company he company ANSWER: d. as the number of different product lines an organization offers for saled

1. There are a number of detergents marketed under the Tidewithout fabric softener, with and without bleach, with various pleasing smells, and fragrance-free. What brand including detergent with and is the large variety of detergents marketed under the Tide a. a marketing mix brand an example of? b. c. a product mixa product line ANSWER: d. a merchandise lineb

2. Along with Hershey’s Milk Chocolate bar, the Hershey CompanPieces, and Twizzlers. What is this is an abbreviated listing of? y also markets Kit Kat bars, Reese’s a. the company’s customer mixb. the company’s product depth c. the company’s line depth the company’s product mix ANSWER: c

3. Walmart carries groceries, electronics, and toys among other pindividual categories be described? roducts. How else could these a. product lines b. product lengthc. product mix ANSWER: d. product consistencya

Scenario 10- Most people recognize Butterball as a brand of turkey, but Butterbreast cuts; turkey sausages; ground turkey; lunchmeat cold cuts; fresh marinated bone-in, boneless, ball brand is also found on fresh turkey and whole chicken; frozen chicken products; and Butterball stuffing and gravy mixes.

1. Refer to the scenario. When considered as one whole group, whatcollectively known as? are Butterball’s products

b. quality mix c. aesthetics modificationd. functional modification ANSWER: d 42. Which of the following is an example of a product modification? a. lowering the price of textbooks b. dropping a product from the product line c. d. changing the amount of management time spent overseeing prochanging the colour of a laundry detergent duction ANSWER: c 43. The Dr Pepper Snapple Group produces several different branDry, Dr Pepper, Hawaiian Punch, and Snapple. What is this an example of?ds of beverages including 7UP, Canada a. the company’s product line width b. the company’s product mixc. the company’s product line depth ANSWER: d. the company’s marketing mixc

1. A go-kart manufacturer recently added shock absorbers to mhas not changed its prices. What type of modification is this? ake the ride in its go-karts smoother. It a. upsaleb. style c. dysfunctionald. quality ANSWER: d

2. Which of the following statements best describes planned obsol a. Environmentalists support planned obsolescence. escence? b. A company that is interested in producing a quality producobsolescence. t would never engage in planned c. Style modification creates planned obsolescence. ANSWER: d. Planned obsolescence is not an ethical issue

3. Coca-Cola has changed the style, colours and design of its cola cachange would this style modification be? ns many times. What type of

a. a change in the product’s durability or dependability b. a safety improvementc. an aesthetic product change ANSWER: d. a way to add conveniencec

1. The introduction of Tide Simple Pleasures, a laundry detergenvanilla and lavender, is an example of which of the following? t inspired by the natural essences of a. brand mix extension product modification c. product diversificationd. brand repositioning ANSWER: a

2. What commonly occurs soon after style modification? a. implied repositioning b. demarketing c. marketing innovationd. planned obsolescence ANSWER: d

3. Over time, firms change product items, lines, and mixes or take aproduct developments. What is it called when a company changes a proddvantage of new technical or uct characteristic? a. diversification b. repositioningc. product modification ANSWER: d. product line expansionc

4. V8 juice has for years advertised itself as different vegetables, and that is what the brand name V8 meaa refreshing and nutritious drink that ns to most consumers. What type of contains eight strategy was used when the manufacturer of V8 juice introduc a. repositioning ed V8 Orange and Mango juice? b. c. cannibalizationproduct line extension ANSWER: d. disintermediationb

What is a group of closely related product items?

Which of the following represents the group of products that are closely related or are sold to the same customer group?

Which of these best describe a group of related products marked by physical similarities?

Which of the following terms refers to a group of products that consumers are likely to use together or perceive as similar in some way?