Why is global segmentation targeting and positioning more complicated than domestic STP?

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Why is global STP more complicated than domestic STP?
Which of the following statements regarding global segmentation targeting and positioning is true?
What is the most common method of introducing a product or service outside of the home country?
Which global entry strategy has the highest degree of risk?

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Question	Answer
Globalization refers to the process by which __ flow across national borders. A) goods B)services C)capital D)people E) all of the above	E) all of the above
Offshoring refers to: A)globalization of production B)trading bloc outside agreements C)human development potential production D)cultural imperialism E)purchasing production parity	A)globalization of production
Chris getting info about general economic environment in Nepal. He will look for gen eco enviro, population, growth rate, and: A)culture B)real income C)airport capabilities D)political situation E)religious institutions	B)real incomes
Manufacturers would prefer to produce in a country with a trade __, because it signals a greater opportunity to export products to more markets. A)surplus B)deficit C)culture D)bonus E)balance	A)surplus
The most common measure of market potential of an economy is a country's: A)GNI B)GDP C)PP D)CPI E)APR	B)GDP
A __ reduces the availability of imported merchandise to compete with domestic products. A)tariff B)duty C)boycott D)quote E)quota	E)quota
A __ is an attempt to get consumers to choose not purchase products from a country. A)tariff B)duty C)boycott D)quota E)quote	C)boycott
Language, customs, culture, and literacy levels significantly affect global __ strategies. A)pricing B)communication C)logistical D)dumping E)offshoring	B)communication
Today's huge growth in global markets is the result of: A)reduced barriers to trade B)easier transport of goods/services C)standardization of laws across borders D)globally integrated production E)all of the above	E)all of the above
Offshoring originally focused on relocating manufacturing to: A)only islands offshore in the Caribbean B)only trade surplus nations C)NAFTA and GATT countries D)World Bank Group developed countries E)lower cost producing countries	E)lower cost producing countries
Despite criticism, globalization has: A)benefited all groups in the world economy B)allowed firms to increase domestic investment C)prevented illegal trade activities D)reduced the role of the WTO E)progressed at a steady and increasing pace	E)progressed at a steady and increasing pace
The __ is a composite measure of three indicators of the quality of life in different countries. A)Purchasing Parity Index B)Human Development Index C)Gross Domestic Power Index D)Gross National Investment E)Zero Population Growth Index	B)Human Development Index
The Human Development Index does NOT include: A)Gross Domestic Product B)life expectancy C)educational attainment D)purchasing power of average incomes E)lifestyle elements that drive consumption	A)Gross Domestic Product
Developed countries are experiencing __ population growth. A)positive B)zero or negative C)infinite D)emotional E)significant	B)zero or negative
Cory knows population will grow in future, he should consider: A)countries w/ high purchasing power today may not be in futureB)US/West EU dramatic increases w/ overcrowdingC)middle class India will shrinkD)urban population centers will decrease,ruralgrow	A)countries w/ high purchasing power today may not be in the future
Marketers must consider whether the country is a trading bloc. Trading bloc is a group of countries: A)which have established a formal agreement to manage trade act B)using same currency C)which have similar cultural shopping patterns D)located near eacho	A)which have established a formal agreement to manage trade activities
Which of the following is NOT one of Hofstede's cultural dimensions? A)power distance B)certainty assurance C)masculinity D)individualism E)time orientation	B)certainty assurance
Generally, firms entering foreign markets begin with: A)less risky strategies first B)direct investment C)importing D)decentralized production E)cultural output	A)less risky strategies first
When entering a foreign market, the least risky strategy is: A)franchising B)exporting C)joint venture D)direct investment E)strategic alliance	B)exporting
Many of the best known American retailers, like KFC & McD, have expanded globally using: A)franchising B)exporting C)joint venture D)direct investment E)strategic alliance	A)franchising
Franchinsing is a global entry strategy but the disadvantages include all EXCEPT: A)limited ability to ensure the foreign operations B)training someone to be a successful competitor C)split profit D)this is the riskiest way to enter a foreign market	D)this is the riskiest way to enter a foreign market
When firms pool their resources to enter a new market, they create a(n): A)franchise B)export promotion C)joint venture D)direct investment E)strategic alliance	C)joint venture
Global segmentation, targeting, and positions is more complicated than local STP because: A)consumers may view their role differently in different countries B)fewer franchising opp in global C)segmentation is difficult D)gov have rules against targeting c	A)consumers may view their role differently in different countries
Cultural nuances, subcultures, and consumers' view of their role in different countries can make __ complicated. A)purchasing power parity B)segmentation, targeting, and positioning C)trading bloc coordination D)exchange control planning E)reducing trade	B)segmentation, targeting, and positioning
Pepsi uses internet to engage China by online competitions and: A)explore use of different dialects B)new ways to cook with Pepsi C)using online videos to find popular/inexpensive brand promoters D)customizing design of can/logo	C)using online videos to find popular/inexpensive brand promoters
Environmental concerns: A)are separate and distinct from ethical concerns B)affect developed countries not developing C)affect developing not developed D)represent one area of ethical concerns that affect all companies marketing internationally	D)represent one area of ethical concerns that affect all companies marketing internationally
Global marketing can have products used differently/income distributed. Jake learned A)developing world means more than lowering prices B)distribution had to be changed C)Redesign products D)growing luxury market E)all of the above	E)all of the above
One of the reasons for the surge in foreign made textiles in US was elimination of __ on foreign-made textiles. A)tariffs B)duties C)boycotts D)quotas E)quotes	D)quotas

Why is global STP more complicated than domestic STP?

Global segmentation, targeting, and positioning (STP) is complicated because differences in country culture, politics, or the economy may lead consumers to view their roles differently, and these differences can be hard for an entering company to understand. Global consumers are definitely not homogeneous.

Which of the following statements regarding global segmentation targeting and positioning is true?

Which of the following statements regarding global segmentation, targeting, and positioning is true? Companies must continually adjust products and marketing strategies to meet the changing needs of global markets.

What is the most common method of introducing a product or service outside of the home country?

Exporting is the direct sale of goods and / or services in another country. It is possibly the best-known method of entering a foreign market, as well as the lowest risk.

Which global entry strategy has the highest degree of risk?

Which global entry strategy has the highest degree of risk? Direct investment requires the highest level of investment and exposes the firm to significant risks, including the loss of its operating and/or initial investments.

Why is global segmentation targeting and positioning more complicated than domestic STP?

Why is global STP more complicated than domestic STP?

Which of the following statements regarding global segmentation targeting and positioning is true?

What is the most common method of introducing a product or service outside of the home country?

Which global entry strategy has the highest degree of risk?

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