Presentation on theme: "Sports and Entertainment Marketing. A formal, written document that directs a company’s activities for a specific period of time Outlines the goals."— Presentation transcript: 1 Sports and Entertainment Marketing Show
2 A formal, written document that directs a company’s activities for a specific period of time Outlines the goals and objectives and how the business plans to achieve them
3 Provides a “road map” for how a product will enter the market, be advertised, and sold Helps monitor a company’s performance
4 Assessment that list and analyzes the company’s strengths and weaknesses Lists everything that can foster success or lead to failure of a business
5 Both are internal factors that affect business operation Centers
around the 3 C’s Company – what does the company do well, where does it struggle, and the 5 P’s Customers – who is the customer, how do they rate the quality Competition – what is the market share, advantages and disadvantages over competition
6 Both are external factors that affect business operation Competition – What are they doing, changes in financial situation Political Changes –
government involvement (new laws and regulations) Economic Factors – recession vs. prosperity Socio-Cultural Factors – (demographics) diversity, health issues, current events Technology – may help some industries but hurt others ex: digital photography
7 Parts of a Marketing Plan Executive Summary Description of Company/Organization – situation analysis Objectives Schedule
of Events – marketing strategies/implementation Responsibility Sheet Budget Statement of Benefits – evaluation and control 8 Brief overview of the entire plan This should be written LAST Can only be one page
9 Explain company background Take stock of where company has been Where is it now – where is it headed Discuss SWOT analysis here
10 What will you accomplish? Must be Single minded Specific Realistic Measurable Have a time frame 11 What is the time frame of your campaign? Remember 1-3 months How are
you going to promote the campaign? Special events – fashion shows, theme nights, etc. Advertising – print, online, on TV Display – in store signage, layout Publicity – press releases, positive buzz 12 Who is responsible for each aspect of the promotional plan? Only focus on THIS campaign, not
overall Create a chart for this section Include all aspects of the campaign 13 How much will your plan cost? Create a spreadsheet that includes ALL aspects of the campaign Don’t leave anything out Find realistic prices for what you want to do focusNode Didn't know it? Knew it? Embed Code - If you would like this activity on your web page, copy the script below and paste it into
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What is a formal written document that directs a company's activities for a specific period of time?A formal, written document that directs a company's activities for a specific period of time.
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