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Mathematics with Business Applications5th EditionMcGraw-Hill Education 3,755 solutions What term refers to the combination of advertising personal selling publicity and sales promotion a company uses to market its products?The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing a company uses to pursue its advertising and marketing objectives.
What are the 5 types of promotion in the promotional mix?A promotional mix is an allocation of resources among five primary elements:. Advertising.. Public relations or publicity.. Sales promotion.. Direct marketing.. Personal selling.. How advertising is different from sales promotion publicity and personal selling?Advertising alludes to paid form of communication, which commercializes product or service, offered by an identified sponsor, to increase sales. On the other hand, a form of promotion, wherein the sales personnel sells the product to customers, by directly visiting them, is known as personal selling.
What is personal selling marketing quizlet?personal selling. paid personal communication that informs customers and persuades them to buy products in an exchange situation.
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Advertising, personal selling, sales promotion, and public relations are called quizlet
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