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"Describe in detail the five major decisions in developing advertising program" Essays and Research PapersSatisfactory Essays Good Essays Better Essays Powerful Essays Best Essays
What major decisions should a marketing manager consider when developing an advertising program?In developing an advertising program, marketing managers must take five important decisions.. Objectives Setting.. Budget Decisions.. Message Decisions.. Media Decisions.. Campaign Evaluation.. How do marketing managers make decisions?Marketing managers make strategic and tactical decisions in the process of identifying and satisfying customer needs. They make decisions about potential opportunities, target market selection, market segmentation, planning and implementing marketing programs, marketing performance, and control.
What are the steps involved in developing an advertising program?There are six essential steps to develop a winning marketing campaign:. Step 1: Determine Your Objective and Budget.. Step 2: Identify Your Target Audience.. Step 3: Create Your Message.. Step 4: Develop Your Media Strategy.. Step 5: Implement Your Marketing Campaign.. Step 6: Measure & Analyze Your Results.. What are the four important decisions made when developing an advertising program list them in order?What are the four major decisions involved in developing an advertising program. Setting advertising objectives, setting the advertising budget, developing advertising strategy, and evaluating advertising effectiveness.
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