How does framing affect the potential outcome of social movement mobilization?

Microsoft has responded to a list of concerns regarding its ongoing $68bn attempt to buy Activision Blizzard, as raised by the UK's Competition and Markets Authority (CMA), and come up with an interesting statistic.

In response to continued questions over whether Microsoft owning Call of Duty would unfairly hobble PlayStation, Microsoft claimed that every COD player on PlayStation could move over to Xbox, and Sony's playerbase would still remain "significantly larger" than its own.

Microsoft does not go into detail on its mental arithmetic here, but does note elswhere in its comments that PlayStation currently has a console install base of 150 million, compared to Xbox's install base of 63.7 million.

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That claim is part of a range of comments given to Eurogamer sister site GamesIndustry.biz in response to the CMA's latest report, which otherwise mostly repeats many of the same concerns raised by the UK regulator - and others around the world - already.

For those following the case, the CMA's latest intervention will not come as a surprise - it is the next step on the regulator's recent roadmap for how and when it will weigh in with its final ruling. This month, we were due the CMA's October "issues statement" - and it seems that this is the document to which Microsoft has now publicly responded.

The usual topics are covered - surrounding the potential for the deal to harm competitors should Microsoft gain too much of an advantage owning Activision Blizzard franchises (mainly, Call of Duty) and therefore being able to leverage their brand power to become a dominant market leader in the console market and cloud streaming.

Specifically, the CMA sees potential for the deal to harm Sony but also other streaming services such as Google (perhaps a moot point now), Amazon and Nvidia.

"Having full control over this powerful catalogue, especially in light of Microsoft's already strong position in gaming consoles, operating systems, and cloud infrastructure, could result in Microsoft harming consumers by impairing Sony's – Microsoft's closest gaming rival – ability to compete," the CMA wrote, "as well as that of other existing rivals and potential new entrants who could otherwise bring healthy competition through innovative multi-game subscriptions and cloud gaming services."

In response, Microsoft said such "unsupported theories of harm" were not enough to even warrant the CMA's current Phase 2 investigation - which was triggered on 1st September.

"The suggestion that the incumbent market leader, with clear and enduring market power, could be foreclosed by the third largest provider as a result of losing access to one title is not credible," Microsoft told GamesIndustry.biz.

"While Sony may not welcome increased competition, it has the ability to adapt and compete. Gamers will ultimately benefit from this increased competition and choice.

"Should any consumers decide to switch from a gaming platform that does not give them a choice as to how to pay for new games (PlayStation) to one that does (Xbox), then that is the sort of consumer switching behavior that the CMA should consider welfare enhancing and indeed encourage. It is not something that the CMA should be trying to prevent."

The CMA is due to notify Microsoft of its provisional findings in January 2023, at which point it can seek possible remedies to any sticking points raised. The regulator's final report - and overall ruling - will then be published no later than 1st March next year.

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The expression military–industrial complex (MIC) describes the relationship between a country's military and the defense industry that supplies it, seen together as a vested interest which influences public policy. A driving factor behind the relationship between the military and the defense-minded corporations is that both sides benefit—one side from obtaining war weapons, and the other from being paid to supply them. The term is most often used in reference to the system behind the armed forces of the United States, where the relationship is most prevalent due to close links among defense contractors, the Pentagon, and politicians. The expression gained popularity after a warning of the relationship's detrimental effects, in the farewell address of President Dwight D. Eisenhower on January 17, 1961.

In the context of the United States, the appellation is sometimes extended to military–industrial–congressional complex (MICC), adding the U.S. Congress to form a three-sided relationship termed an "iron triangle". Its three legs include political contributions, political approval for military spending, lobbying to support bureaucracies, and oversight of the industry; or more broadly, the entire network of contracts and flows of money and resources among individuals as well as corporations and institutions of the defense contractors, private military contractors, the Pentagon, Congress, and the executive branch.

Etymology[edit]

Eisenhower's farewell address, January 17, 1961. The term military–industrial complex is used at 8:16. Length: 15:30.

President of the United States (and five-star general during World War II) Dwight D. Eisenhower used the term in his Farewell Address to the Nation on January 17, 1961:

A vital element in keeping the peace is our military establishment. Our arms must be mighty, ready for instant action, so that no potential aggressor may be tempted to risk his own destruction...

This conjunction of an immense military establishment and a large arms industry is new in the American experience. The total influence—economic, political, even spiritual—is felt in every city, every statehouse, every office of the federal government. We recognize the imperative need for this development. Yet we must not fail to comprehend its grave implications. Our toil, resources and livelihood are all involved; so is the very structure of our society. In the councils of government, we must guard against the acquisition of unwarranted influence, whether sought or unsought, by the military–industrial complex. The potential for the disastrous rise of misplaced power exists, and will persist.

We must never let the weight of this combination endanger our liberties or democratic processes. We should take nothing for granted. Only an alert and knowledgeable citizenry can compel the proper meshing of the huge industrial and military machinery of defense with our peaceful methods and goals so that security and liberty may prosper together. [emphasis added]

The phrase was thought to have been "war-based" industrial complex before becoming "military" in later drafts of Eisenhower's speech, a claim passed on only by oral history. Geoffrey Perret, in his biography of Eisenhower, claims that, in one draft of the speech, the phrase was "military–industrial–congressional complex", indicating the essential role that the United States Congress plays in the propagation of the military industry, but the word "congressional" was dropped from the final version to appease the then-currently elected officials. James Ledbetter calls this a "stubborn misconception" not supported by any evidence; likewise a claim by Douglas Brinkley that it was originally "military–industrial–scientific complex". Additionally, Henry Giroux claims that it was originally "military–industrial–academic complex". The actual authors of the speech were Eisenhower's speechwriters Ralph E. Williams and Malcolm Moos.

The 20 largest US defense contractors ranked by their defense revenue as of 2020.

Attempts to conceptualize something similar to a modern "military–industrial complex" existed before Eisenhower's address. Ledbetter finds the precise term used in 1947 in close to its later meaning in an article in Foreign Affairs by Winfield W. Riefler. In 1956, sociologist C. Wright Mills had claimed in his book The Power Elite that a class of military, business, and political leaders, driven by mutual interests, were the real leaders of the state, and were effectively beyond democratic control. Friedrich Hayek mentions in his 1944 book The Road to Serfdom the danger of a support of monopolistic organization of industry from World War II political remnants:

Another element which after this war is likely to strengthen the tendencies in this direction will be some of the men who during the war have tasted the powers of coercive control and will find it difficult to reconcile themselves with the humbler roles they will then have to play [in peaceful times].

Vietnam War–era activists, such as Seymour Melman, referred frequently to the concept, and use continued throughout the Cold War: George F. Kennan wrote in his preface to Norman Cousins's 1987 book The Pathology of Power, "Were the Soviet Union to sink tomorrow under the waters of the ocean, the American military–industrial complex would have to remain, substantially unchanged, until some other adversary could be invented. Anything else would be an unacceptable shock to the American economy."

How does framing affect the potential outcome of social movement mobilization?

In the late 1990s James Kurth asserted, "By the mid-1980s... the term had largely fallen out of public discussion." He went on to argue that "[w]hatever the power of arguments about the influence of the military–industrial complex on weapons procurement during the Cold War, they are much less relevant to the current era".

Contemporary students and critics of U.S. militarism continue to refer to and employ the term, however. For example, historian Chalmers Johnson uses words from the second, third, and fourth paragraphs quoted above from Eisenhower's address as an epigraph to Chapter Two ("The Roots of American Militarism") of a 2004 volume on this subject. P. W. Singer's book concerning private military companies illustrates contemporary ways in which industry, particularly an information-based one, still interacts with the U.S. federal and the Pentagon.

The expressions permanent war economy and war corporatism are related concepts that have also been used in association with this term.[citation needed] The term is also used to describe comparable collusion in other political entities such as the German Empire (prior to and through the first world war), Britain, France, and (post-Soviet) Russia.[citation needed]

Linguist and anarchist theorist Noam Chomsky has suggested that "military–industrial complex" is a misnomer because (as he considers it) the phenomenon in question "is not specifically military". He asserts, "There is no military–industrial complex: it's just the industrial system operating under one or another pretext (defense was a pretext for a long time)."

Post–Cold War[edit]

United States Defense Spending 2001–2017

At the end of the Cold War, American defense contractors bewailed what they called declining government weapons spending. They saw escalation of tensions, such as with Russia over Ukraine, as new opportunities for increased weapons sales, and have pushed the political system, both directly and through industry groups such as the National Defense Industrial Association, to spend more on military hardware. Pentagon contractor-funded American think tanks such as the Lexington Institute and the Atlantic Council have also demanded increased spending in view of the perceived Russian threat. Independent Western observers such as William Huntzberger, director of the Arms & Security Project at the Center for International Policy, noted that "Russian saber-rattling has additional benefits for weapons makers because it has become a standard part of the argument for higher Pentagon spending—even though the Pentagon already has more than enough money to address any actual threat to the United States."

Some sources divide the history of the military–industrial complex into three distinct eras.

First era[edit]

From 1797 to 1941, the government only relied on civilian industries while the country was actually at war. The government owned their own shipyards and weapons manufacturing facilities which they relied on through World War I. With World War II came a massive shift in the way that the American government armed the military.

With the onset of World War II President Franklin D. Roosevelt established the War Production Board to coordinate civilian industries and shift them into wartime production. Throughout World War II arms production in the United States went from around one percent of the annual GDP to 40 percent of the GDP. Various American companies, such as Boeing and General Motors, maintained and expanded their defense divisions. These companies have gone on to develop various technologies that have improved civilian life as well, such as night-vision goggles and GPS.

Second era[edit]

The second era is identified as beginning with the coining of the term by President Dwight D. Eisenhower. This era continued through the Cold War period, up to the end of the Warsaw Pact and the collapse of the Soviet Union. A 1965 article written by Marc Pilisuk and Thomas Hayden says benefits of the Military Industrial Complex of the United States include the advancement of the civilian technology market as civilian companies benefit from innovations from the MIC and vice versa. In 1993 the Pentagon urged defense contractors to consolidate due to the collapse of communism and shrinking defense budget.

Third (current) era[edit]

In the third era, defense contractors either consolidated or shifted their focus to civilian innovation. From 1992 to 1997 there was a total of US$55 billion worth of mergers in the defense industry, with major defense companies purchasing smaller competitors.

How does framing affect the potential outcome of social movement mobilization?

A pie chart showing global military expenditures by country for 2019, in US$ billions, according to SIPRI

In the current era, the military–industrial complex is seen as a core part of American policy-making. The American domestic economy is now tied directly to the success of the MIC which has led to concerns of repression as Cold War-era attitudes are still prevalent among the American public.

Shifts in values and the collapse of communism have ushered in a new era for the military–industrial complex. The Department of Defense works in coordination with traditional military–industrial complex aligned companies such as Lockheed Martin and Northrop Grumman. Many former defense contractors have shifted operations to the civilian market and sold off their defense departments.

Military subsidy theory[edit]

According to the military subsidy theory, the Cold War-era mass production of aircraft benefited the civilian aircraft industry. The theory asserts that the technologies developed during the Cold War along with the financial backing of the military led to the dominance of American aviation companies. There is also strong evidence that the United States federal government intentionally paid a higher price for these innovations to serve as a subsidy for civilian aircraft advancement.

Share of arms sales by country. Source is provided by SIPRI.

According to the Stockholm International Peace Research Institute, total world spending on military expenses in 2018 was $1822 billion. 36% of this total, roughly $649 billion, was spent by the United States. The privatization of the production and invention of military technology also leads to a complicated relationship with significant research and development of many technologies. In 2011, the United States spent more (in absolute numbers) on its military than the next 13 countries combined.

The military budget of the United States for the 2009 fiscal year was $515.4 billion. Adding emergency discretionary spending and supplemental spending brings the sum to $651.2 billion. This does not include many military-related items that are outside of the Defense Department budget. Overall the U.S. federal government is spending about $1 trillion annually on defense-related purposes.

In a 2012 story, Salon reported, "Despite a decline in global arms sales in 2010 due to recessionary pressures, the United States increased its market share, accounting for a whopping 53 percent of the trade that year. Last year saw the United States on pace to deliver more than $46 billion in foreign arms sales." The defense industry also tends to contribute heavily to incumbent members of Congress.

A thesis similar to the military–industrial complex was originally expressed by Daniel Guérin, in his 1936 book Fascism and Big Business, about the fascist government ties to heavy industry. It can be defined as, "an informal and changing coalition of groups with vested psychological, moral, and material interests in the continuous development and maintenance of high levels of weaponry, in preservation of colonial markets and in military-strategic conceptions of internal affairs." An exhibit of the trend was made in Franz Leopold Neumann's book Behemoth: The Structure and Practice of National Socialism in 1942, a study of how Nazism came into a position of power in a democratic state.

Within decades of its inception, the idea of the military–industrial complex gave rise to other similar industrial complexes, including the animal–industrial complex, prison–industrial complex, pharmaceutical–industrial complex, entertainment-industrial complex, and medical–industrial complex.: ix–xxv Virtually all institutions in sectors ranging from agriculture, medicine, entertainment, and media, to education, criminal justice, security, and transportation, began reconceiving and reconstructing in accordance with capitalist, industrial, and bureaucratic models with the aim of realizing profit, growth, and other imperatives. According to Steven Best, all these systems interrelate and reinforce one another.

The concept of the military–industrial complex has been expanded to include the entertainment and creative industries as well. For an example in practice, Matthew Brummer describes Japan's Manga Military and how the Ministry of Defense uses popular culture and the moe that it engenders to shape domestic and international perceptions.

An alternative term to describe the interdependence between the military-industrial complex and the entertainment industry is coined by James Der Derian as "Military-Industrial-Media-Entertainment-Network".

Why is framing important in social movements?

Applied to social movements, the idea of framing problematizes the meanings associated with relevant events, activities, places, and actors, suggesting that those meanings are typically contestable and negotiable and thus open to debate and differential interpretation.

What is a frame in relation to the concept of social movements?

In social theory, framing is a schema of interpretation, a collection of anecdotes and stereotypes, that individuals rely on to understand and respond to events. In other words, people build a series of mental "filters" through biological and cultural influences. They then use these filters to make sense of the world.

What factors contribute to the mobilization of social movements?

These six factors are: people in a society experience some type of problem (deprivation); recognition by people of that society that this problem exists; an ideology purporting to be a solution for the problem develops and spreads its influence; an event or events transpire that convert this nascent movement into a ...

What factors affect social movements?

The authors identify three factors critical to social movements: political opportunity, organizational capacity, and framing ability.