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Under a Creative Commons license Open access Highlights• The study depicts the process of socio-cultural framing during the emergence of technological fields. •Meaning is assigned to technologies as a complex process where strategic activities interact with socio-cultural factors. •Protagonists need to understand this socio-cultural complexity or they risk contributing to adverse meanings on the field. •Our study offers cautions to the use of future-oriented frames and identifies temporal framing as particularly challenging. •We show how cultural resonance is created under three master frames: Temporal, Geographical, and Societal proximity. AbstractThis paper depicts how cultural resonance for novel technologies is constructed as a gradual, interactive process. We adopt a cultural framing perspective and strive to understand how actors assign meaning to the novel technology and determine its appropriateness for the local context. Existing research has largely focused on the strategic and political aspects of field framing processes through depicting conscious framing struggles between protagonist and antagonist actors. In addition to such strategic framing activities, we examine how other socio-cultural factors, such as changes in actor positions, interaction between framing activities, and the cultural “repertoire” of frames interact in producing cultural resonance. For our empirical case study, we followed the emerging technological field of solar energy during an intensive period of change. Our study contributes to the growing number of studies that draw attention to the creation of cultural resonance as an interactive multi-actor process by offering in-depth understanding of the multifaceted interactions that constitute the meaning-making process for an emerging field. KeywordsFraming Field emergence Socio-technical transitions Technological innovation Solar energy Cited by (0)© 2019 The Authors. Published by Elsevier B.V. “Frame theory” became almost hegemonic for a while as a way of talking about ideas in social movements, and the majority of articles published in the area use these ideas, either uncritically or critically. There are other theoretical approaches to talking about ideas, including concepts of discourse, narrative. Themes to focus on in the readings: I think class discussion might be most fruitful if people tried to think about how these ideas relate to particular movements
you know something about. Click here for key to abbreviations referring to collections — CP, BC, MM etc. An older tradition, exemplified by John Wilson’s 1973 textbook, outlined the functions of ideology: diagnosis (what is the problem),
prognosis (what is the cause), call to action. These ideas were picked up and repacked with other concepts by Klandermans in “consensus mobilization” and Snow/Benford in “framing tasks.” Later scholars cited Snow/Benford for the three-pronged “tasks” idea, not its originator, John Wilson. If you are interested in digging seriously into this area, I think it is worth taking a good look at the relation among these different ways of trying to theorize the same idea, as well as considering whether
Wilson’s ideas were improved or just repackaged. Note also that there are long traditions in the study of ideology itself that are not represented in these readings. What is the cultural framing perspective?Cultural framing is the process of constructing or. using frames to legitimate and propel action. within an organization. Distinct tasks are involved. in cultural framing, including using cultural frames.
What is framing theory social movements?Applied to social movements, the idea of framing problematizes the meanings asso- ciated with relevant events, activities, places, and actors, suggesting that those meanings are typically contestable and negotiable and thus open to debate and differential interpretation.
What are the three core framing tasks?Such rallying requires that social movement leaders use collection-action frames to attend to three core-framing tasks: diagnostic, prognostic, and motivational framing.
How does framing affect the potential outcome of social movement mobilization?Hypothetically, the more central or salient the espoused beliefs, ideas, and values of a movement to the targets of mobilization, the greater the probability of their mobilization.
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