Marketing Chapter 10 A) Research and development channels B) Upstream channels C) Marketing channels D) Raw materials suppliers E) Backward integration chains Answer: C) Marketing channels Marketing channel: a set of interdependent organizations that help make a product or service available foruse or consumption by the consumer or business user.Channel level: a layer of intermediaries that performs some work in bringing the product and its ownershipcloser to the final buyer.Direct marketing channel: a marketing channel that has no intermediary levels, company sells directly toconsumers (ex. Amway).Indirect marketing channel: channel containing one or more intermediary levels.Channel conflict: disagreement among marketing channel members on goals, roles, and rewards—whoshould do what and for what rewards;Horizontal conflict—occurs among firms at the same level of thechannel;Vertical conflict—conflicts between different levels of the same channel, more common.VerticalMarketing system (VMS): a distribution channel structure in which producers, wholesalers, and retailersact as a unified system, one channel member owns the others, has contracts with the, or has so much powerthat they all cooperate.conventional distribution channel—a channel consisting of one or more independent producers,wholesalers, and retailers, each a separate business seeking to maximize its own profits, even at the expenseof profits for the system as a whole.Corporate VMS: a vertical marketing system that combines successive stages of production anddistribution under single ownership—channel leadership is established through common ownership.Contractual VMS:a vertical marketing system in which independent firms at different levels of productionand distribution join together through contracts to obtain more economies or sales impact than they couldachieve alone.Franchise organization: a contractual vertical marketing system in which a channel member, called afranchisor, links several stages in the production-distribution process.Administered VMS: a vertical marketing system that coordinates successive stages of production anddistribution, not through common ownership or contractual ties, but through the size and power of one of theparties.Horizontal marketing system: a channel arrangement in which two or more companies at one level jointogether to follow a new marketing opportunity.Multichannel distribution system: a distribution system in which a single firm sets up two or moremarketing channels to reach one or more customer segments.Disintermediation: the cutting out of marketing channel intermediaries by product or service producers, orthe displacement of traditional resellers by radical new types of intermediaries.Marketing channel design: designing effective marketing channels by analyzing consumer needs, settingchannel objectives, identifying major channel alternatives, and evaluating them.Which of the following channels consist of neighbours, family and friends talking to the buyer in target market?
Option 3 : Social channels The correct answer is- Social channels. Key Points Social channels:
The correct answer is- Social channels consist of neighbors, family, and friends talking to the buyer in the target market. Additional Information Advocate channels:
Expert channels:
Personal channel:
India’s #1 Learning Platform Start Complete Exam Preparation Video Lessons & PDF Notes Get Started for Free Download App Trusted by 3,17,21,075+ Students The sellers and buyers are connected to each other through several channels and flows. Which of the following form a part in connecting sellers and buyers?
Option 5 : All of the above The correct answer is- All of the above. Key Points Marketing Channels:
Important Points
India’s #1 Learning Platform Start Complete Exam Preparation Video Lessons & PDF Notes Get Started for Free Download App Trusted by 3,17,21,075+ Students Which of the following channels consist of salespeople contacting buyer in target market?
Option 5 : Advocate channels The correct answer is Advocate channels Key PointsAdvocate channels consist of salespeople contacting buyer in target market Advocate channels:
India’s #1 Learning Platform Start Complete Exam Preparation Video Lessons & PDF Notes Get Started for Free Download App Trusted by 3,17,21,075+ Students A wholesaler sponsored group of independent retailers engaged in bulk buying and common merchandising is known as?
Option 1 : Voluntary chain The correct answer is- Voluntary chain. Key Points Voluntary chain:
Important Points
Hence, the correct answer is- A wholesaler-sponsored group of independent retailers engaged in bulk buying and common merchandising is known as a voluntary chain. India’s #1 Learning Platform Start Complete Exam Preparation Video Lessons & PDF Notes Get Started for Free Download App Trusted by 3,17,21,075+ Students _______ media is very effective at delivering messages to target audiences as it allows for explanation in a way that most other media cannot.
The correct answer is- Print. Key Points Print media: This was once the only means of spreading information to the general people.
Additional Information Other types of media: Broadcast Media:
Digital Media:
Out of Home (OOH) Media: Outdoor advertising, often known as out-of-home (OOH) media, is advertising that appears outside your home.
Hence, the correct answer is- Print is very effective at delivering messages to target audiences, as it allows for explanation in a way that most other media cannot. India’s #1 Learning Platform Start Complete Exam Preparation Video Lessons & PDF Notes Get Started for Free Download App Trusted by 3,17,21,075+ Students Which of the following is not a business domain of e-commerce?
Option 5 : None of the above The correct answer is-None of the above. Key Points E-commerce:
Important Points Types of E-commerce: Business to Consumer (B2C):
Business to Business (B2B):
Consumer to Consumer (C2C):
Consumer to Business (C2B):
Hence, the correct answer is- B2B, B2C, C2B, and C2C, all are the business domain of e-commerce. India’s #1 Learning Platform Start Complete Exam Preparation Video Lessons & PDF Notes Get Started for Free Download App Trusted by 3,17,21,075+ Students _______ media is very effective at delivering messages to target audiences as it allows for explanation in a way that most other media cannot.
The correct answer is- Print. Key Points Print media: This was once the only means of spreading information to the general people.
Additional Information Other types of media: Broadcast Media:
Digital Media:
Out of Home (OOH) Media: Outdoor advertising, often known as out-of-home (OOH) media, is advertising that appears outside your home.
Hence, the correct answer is- Print is very effective at delivering messages to target audiences, as it allows for explanation in a way that most other media cannot. India’s #1 Learning Platform Start Complete Exam Preparation Video Lessons & PDF Notes Get Started for Free Download App Trusted by 3,17,21,075+ Students A set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user is known as _______.
Option 2 : Marketing channel The correct answer is- Marketing channel. Key Points
Important Points
Hence, the correct answer is - A set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user is known as marketing channels. India’s #1 Learning Platform Start Complete Exam Preparation Video Lessons & PDF Notes Get Started for Free Download App Trusted by 3,17,21,075+ Students The series of internal departments that carry out value-creating activities to design, produce, market, deliver, and support a firm's products is known as ________
The correct answer is Value chain Key Points Value Chain-
Additional Information Supply Chain:-
India’s #1 Learning Platform Start Complete Exam Preparation Video Lessons & PDF Notes Get Started for Free Download App Trusted by 3,17,21,075+ Students Which of the following channel is used to carry out transactions with the potential buyers?
Option 3 : Service Channel The correct answer is Service Channel Key PointsService Channel:
Additional Information Communication Channel:
Distribution channel:
India’s #1 Learning Platform Start Complete Exam Preparation Video Lessons & PDF Notes Get Started for Free Download App Trusted by 3,17,21,075+ Students Which of the following discounts is offered by a manufacturer to the members of channel, in case they perform certain functions such as selling, storing and record keeping?
Option 3 : Trade discount The correct answer is- Trade discount. Key Points Trade discount:
Important Points Advantages of trade discount:
Hence, the correct answer is- Trade discounts are offered by a manufacturer to the members of the channel, in case they perform certain functions such as selling, storing, and record keeping. India’s #1 Learning Platform Start Complete Exam Preparation Video Lessons & PDF Notes Get Started for Free Download App Trusted by 3,17,21,075+ Students A highly coordinated distribution channel designed to improve operating efficiency and marketing effectiveness is called
Option 1 : Horizontal marketing system A highly coordinated distribution channel designed to improve operating efficiency and marketing effectiveness is called a Horizontal marketing system. Horizontal marketing system:
India’s #1 Learning Platform Start Complete Exam Preparation Video Lessons & PDF Notes Get Started for Free Download App Trusted by 3,17,21,075+ Students Which of the following channels consist of neighbours, family and friends talking to the buyer in target market?
Option 3 : Social channels The correct answer is- Social channels. Key Points Social channels:
The correct answer is- Social channels consist of neighbors, family, and friends talking to the buyer in the target market. Additional Information Advocate channels:
Expert channels:
Personal channel:
India’s #1 Learning Platform Start Complete Exam Preparation Video Lessons & PDF Notes Get Started for Free Download App Trusted by 3,17,21,075+ Students The sellers and buyers are connected to each other through several channels and flows. Which of the following form a part in connecting sellers and buyers?
Option 5 : All of the above The correct answer is- All of the above. Key Points Marketing Channels:
Important Points
India’s #1 Learning Platform Start Complete Exam Preparation Video Lessons & PDF Notes Get Started for Free Download App Trusted by 3,17,21,075+ Students Which of the following channels consist of salespeople contacting buyer in target market?
Option 5 : Advocate channels The correct answer is Advocate channels Key PointsAdvocate channels consist of salespeople contacting buyer in target market Advocate channels:
India’s #1 Learning Platform Start Complete Exam Preparation Video Lessons & PDF Notes Get Started for Free Download App Trusted by 3,17,21,075+ Students Is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user is known as?Set of organizations interdependent on each other that help in making market offerings available to the customer is called Marketing Channel.
Are sets of interdependent organizations involved in the process of making a product or service available for use or consumption?
What are sets of interdependent organizations?Marketing Channels refer to the set of interdependent organizations involved in taking a product or service from its point of production to its point of consumption.
Are sets of interdependent organizations participating in the process of making a product or service available for use or consumption quizlet?Terms in this set (29) What is marketing channel? A marketing channel is a set of interdependent organizations involved in the process of making a product or service available for use or consumption.
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