The belief that our own way of life, products, or ideas are inferior than those of others.

The belief that one's culture is inferior to another culture is called: ethnocentrism.

Xenocentrism contrasts with ethnocentrism, the perceived superiority of one's own society to others. Both xenocentrism and ethnocentrism are attitudes of cultural relativism.

While ethnocentrism means someone may judge other cultures based on the standards of their own cultures, cultural relativism is the notion that a culture should be understood on its own terms, without judgement against the criteria of another culture.

Definition of ethnocentrism : the attitude that one's own group, ethnicity, or nationality is superior to others Yet Brumidi was ignored, the victim of ethnocentrism and snobbery.