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Chapter 14 Multiple-Choice QuestionsChannels, Supply Chains, and Retailing Quiz ContentPrinted from , all rights reserved. © Oxford University Press, 2022 Principles of Marketing, 17e, Global Edition (Kotler/Armstrong) Chapter 12 Marketing Channels: Delivering Customer Value 1) Producing a product or service and making it available to buyers requires building relationships not only with customers but also with key suppliers and resellers in the company's ________. A) upstream partnerships B) marketing channels C) inventory providers D) supply chain E) downstream partnerships Answer: D AACSB: Analytical thinking Skill: Concept Objective: LO 12.1: Explain why companies use marketing channels and discuss the functions these channels perform. Difficulty: Easy 2) The sets of firms that supply companies with the raw materials, components, parts, information, finances, and expertise needed to create products or services are known as ________. A) retailers B) upstream partners C) distributors D) downstream partners E) distribution channels Answer: B AACSB: Analytical thinking Skill: Concept Objective: LO 12.1: Explain why companies use marketing channels and discuss the functions these channels perform. Difficulty: Easy 3) Which of the following terms refers to the wholesalers and retailers that form a vital link between the firm and its customers? A) factory-supply networks B) downstream partners C) resource banks D) upstream partners E) supply channels Answer: B AACSB: Analytical thinking Skill: Concept Objective: LO 12.1: Explain why companies use marketing channels and discuss the functions these channels perform. Difficulty: Easy 1 Copyright © 2018 Pearson Education, Ltd. What are the 4 marketing channels?Broadly, the four main types of marketing channels are paid, free, digital, and traditional channels. Several marketing channels, including social media, influencers, and paid ads, fall under these main marketing channels.
What are the three 3 functions of marketing channels?Marketing channels, such as distributors, wholesalers and retailers, provide your business with three kinds of functions: buying products for resale to customers, distributing products to customers and supporting sales to customers through financing and other services.
Which of the following are the 3 key channels of digital marketing?The most popular marketing channels for both earned and paid marketing are Facebook, Twitter, LinkedIn, Instagram and Pinterest. Each one of these tools has its strengths and weaknesses, so be sure to review your objectives before launching a campaign on any of these platforms.
What are the five types of marketing channels?9 types of marketing channels. Direct selling. Direct selling is a marketing channel that involves a professional communicating directly with potential clients. ... . Catalog direct. ... . Network marketing. ... . Value-added resale. ... . Digital advertisements. ... . Events. ... . SEO marketing. ... . Email marketing.. |
Which of the following questions is NOT of major concern regarding marketing channels
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