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Which of the following is a side effect of the growth of Internet advertising?Which of the following is a side effect of the growth of Internet advertising? -More and more advertisers are moving ad spending away from traditional media to the Internet.
Which of the following are the three 3 primary consumer motivations that the vals strategy considers when grouping consumers into two 2 types?VALS includes three primary motivations: ideals motivated, achievement motivated and self-expression motivated.
Which of the following are the three primary consumer motivations?Primary Motivation: Ideals, Achievement, and Self-Expression
VALS includes three primary motivations that matter for understanding consumer behavior: ideals, achievement, and self-expression.
Which statement about advertising agencies like WPP is true?Which statement about advertising agencies such as the WPP Group and Omnicom is TRUE? They are mega-agencies controlling a majority of the advertising dollars spent around the globe.
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