All of the following are ways a company can differentiate itself or its product EXCEPT

________ consists of evaluating each market segment's attractiveness and selecting one or more segments to enter. A) Positioning B) Mass customization C) Market targeting D) Market segmentation E) Differentiation

x involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. A) Mass customization B) Market targeting C) Market segmentation D) Differentiation E) Positioning

________ involves actually distinguishing the firm's market offering to create superior customer value. a) Mass customization b) Differentiation c)Market segmentation d) Diversifying e) Targeting

When marketers. selected the Millennials, as an untapped group of potential customers for their new line of products, they were engaging in x. a. occasion segmenting b. local marketing c. market diversification d. market targeting

x consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers. a. Mass customization b. Positioning c. Segmentation d. Differentiation e. Targeting

________ calls for dividing the market into regions, states, counties, cities, or even neighborhoods. a. Benefit segmentation b. Geographic segmentation c. Demographic segmentation d. Psychographic segmentation

B) geographic segmentation

"Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." This is an example of ________. a. Geographic segmentation b. Product diversification

a) geographic segmentation

x segmentation divides the market into segments based on variables such as age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, and generation. a. Geographic b. Benefit c. Occasion d. Psychographic e. Demographic

A company selling child products ran an ad depicting women as being most responsible for children.Many women viewers considered this regressive, alleging b/c it failed to recognize anything else women do. Ex. of? a. Cause marketing b. Stereotyping c. Niche marketing

________ segmentation has long been used in clothing, cosmetics, toiletries, and magazines a. Behavioral b. Gender c. Benefit d) occasion e) geographic

Company runs a premium membership club that caters to customers w/ salary of $100,000+ Members are offered seasonal discounts on select hotels in select cities e. Gilron Holidays most likely follows a(n) x segmentation approach. a. Gender b. Income c. Occasion

________ segmentation divides buyers into different segments based on social class, lifestyle, or personality characteristics. a. Benefit b. Occasion c. Geographic d. Demographic e. Psychographic

Marketers who use x often segment their markets by consumer lifestyles and base their marketing strategies on lifestyle appeals. a. Demographic segmentation b. Geographic segmentation c. Benefit segmentation d. Psychographic segmentation

D) Psychographic segmentation

________ segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses concerning a product. a. Behavioral b. Psychographic c. Age & life cycle d. Gender e) geographic

x segmentation refers to dividing the market into segments according to occasions when buyers get the idea to buy, actually make their purchase, or use the purchased item. a. Gender b. Psychographic c. Occasion d. Geographic e. Income

Malcolm , makes customized snowboards for local snowboarding enthusiasts. The demand for snowboards peaks during the winter months. He advertises more aggressively and sells most of his snowboards around this time. Which market segmentation approach does Malcolm most likely use? 

x requires finding the major advantages people look for in a product class, the kinds of people who look for each positive aspect of a product, & the major brands that deliver it. a. Gender segmentation b. Psychographic segmentation c. Benefit segmentation

Calypso Motors recently rolled out its Proteus hatchback. Proteus combines the attractiveness of a luxury car w/excellent agility of. Calypso Motors is confident that Proteus will appeal to both sports car enthusiasts as well as the luxury segment. Which of the following types of market segmentation is evident here? 

Which refers to a behavioral segmentation variable that involves segmenting markets into nonusers, ex-users, potential users, first-time users, and regular users of a product? a. user status b. usage rates c. gender status d. income status e. loyalty status

In the context of behavioral segmentation, who is a potential user? a. Anita, who recently had a baby b. Peter, who recently changed his job c. Mary, who enrolled as a graduate student in a university last year d. Gina, who opened a dental clinic in Orange County

a. anita who recently had a baby

In the context of behavioral segmentation, markets segmented by x can be categorized into light, medium, and heavy product users. a. benefits sought b. loyalty status c. usage rate d. user status e. occasion

true or false- Mass marketing involves identifying market segments, selecting one or more of them, and developing products and marketing programs tailored to each.

true or false-The customer-driven marketing strategy involves four steps: market segmentation, market targeting, positioning, and differentiation.

true or false- Geographic segmentation divides the market into segments based on variables such as age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, and generation.

true or false- Gender segmentation has long been used in clothing, cosmetics, toiletries, and magazines.

true or false- Psychographic segmentation divides buyers into different segments based on social class, lifestyle, or personality characteristics

true or false- Demographic segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses concerning a product.

Study showed that heavy users of products comprise a small percentage of the market. The study indicated that <7% of all shoppers buy nearly 71% of products in U.S.. This is ex of: a. benefit segmentation b. segmentation by loyalty status c. segmentation by usage rate

C. segmentation by usage rate

Consumers who show their allegiance to brands, stores, or companies help marketers to segment consumers by their ________. a. user status b. degree of loyalty c. income d. geographic location

true or false- By looking at customers who are shifting away from its brand, a company can learn about its marketing weaknesses and take actions to correct them.

true or false-re: behavioral segmentation on the basis of loyalty variable: "Consumers tend to pay more for products that are targeted at their respective age group or generation."  

true or false-re: behavioral segmentation on the basis of loyalty variable: "Only consumers who seek premium or luxury services are subjected to behavioral segmentation based on the loyalty variable."

Which is true about multivariable segmentation systems? a. Marketers using multiple segmentation bases tend to ignore smaller markets. b. Multiple segmentation bases help identify smaller, better-defined target groups

B) Multiple segmentation bases help identify smaller, better-defined target groups.

Which is NOT a common variable used by both consumer and business marketers while segmenting markets? a. operating characteristics b. loyalty status c. usage rate d. geographic location e. benefits sought

a. operating characteristics

x segmentation assumes that nations close to one another will have many common traits and behaviors. a. Geographic b. Occasion c. Psychographic d. Benefit e. Demographic

Double Drill Inc. segments its foreign markets by per capita income. This firm segments the international markets based on a. political factors b. legal factors c. geographic location d. economic factors e. cultural factors

Marketers often segment international markets according to the type and stability of government. In such instances, they segment markets based on ________. a. geographic location b. economic factors c. cultural factors d. political factors e) socio-cultural factors

Which refers to a cultural factor in the context of segmenting international markets? a. receptivity of foreign firms b. economic development of the country c. population income levels d. stability of the government e. values and attitudes

Using x segmentation, marketers form segments of consumers who have similar needs & buying behaviors even though they are located in different countries. a. psychographic b. demographic c. occasion d. benefit e. intermarket

Orion Inc. markets luxury watches. It targets the wealthy global elite segment, regardless of their geographic location. Orion most likely uses x segmentation. a. income b. age-group c. occasion d. benefit e. cross-market

Teen Mania Inc., a company marketing adventure sports merchandise for teenagers, targets the world's teenagers, who have similar needs and buying behavior even though they are located in different countries. Which of the following market segmentation is evident here?

An American cola-manufacturing company that primarily targets rebellious and adventurous people most likely uses ________ segmentation. a. occasion b. geographic c. income d. benefit e. psychographic

Venus Inc., targets wealthy consumers with similar needs and buying behaviors, even though the consumers are located in different countries. This is an example of x segmentation. a. intermarket b. loyalty c. life-cycle d. income

Papillon segments its market according to consumer lifestyles. Papillon most likely uses x segmentation for segmenting its market. a. geographic b. psychographic c. benefit d. age and life-cycle e. occasion

When the size, purchasing power, and profile of a market segment can be calculated, the market is x: a. measurable b. profitable c. substantial d. actionable e. competitive

A market segment that is large enough or profitable enough to serve is ________. a. measurable b. accessible c. substantial d. profitable e. differentiable

When an effective program can be designed for attracting and serving a particular segment, the segment is best described as ________. a. Accessible b. Measurable c. Competitive d. Actionable e. Differentiable

Bailey's Burgers promotes the Bailey's Jumbo Burger as a fun snack for teens and young adults. In this instance, Bailey's Burgers is practicing ________ segmentation. a. Benefit b. Age and life-cycle c. Psychographic d. Geographic e. Gender

x segments are conceptually distinguishable and respond differently to different marketing mix elements and programs. a. Complex b. Measurable c. Competitive d. Differentiable e. Homogeneous

Market segments that can be effectively reached and served are x: a. measurable b. accessible c. substantial d. actionable e. profitable

Different soft drinks target different personalities. This is an example of x segmentation. a. psychographic b. demographic c. occasion d. life-cycle e. benefits

In the scenario, Ruben has segmented his market based on x: a. geography b. benefits sought c. occasion d. degree of loyalty e. demographics

Which of the following is LEAST relevant when a firm evaluates different market segments? a. segment size and growth b. company resources c. segment structural attractiveness d. core competencies of competitors e. company objectives

D core competencies of competitors

A segment is less attractive if it ________. a. is difficult for new entrants to enter b. is substantial c. is actionable d. already contains many strong and aggressive competitors e. contains weak suppliers

d. already contains many strong and aggressive competitors

A ________ consists of a set of buyers who share common needs or characteristics that the company decides to serve. a. marketing channel b. citizen-action group c. distribution channel d. target market e. customer franchise

x refers to a market-coverage strategy in which a firm decides to ignore market segment differences & go after the whole market w/one offer. a. Individual marketing b. Local marketing c. Niche marketing d. Undifferentiated marketing

D. undifferentiated marketing

Sanguine Services is a small company that uses a marketing strategy in which its limited resources are employed to target a large share of two small market segments. Sanguine most likely uses which of the following marketing strategies? a) mass marketing b) trigger-based marketing c) concentrated marketing

c) concentrated marketing

Which is a disadv. of using a differentiated marketing strategy? a. generates lower sales compared to an undifferentiated marketing strategy b. customer loyalty is negatively impacted & difficult to obtain c. the costs of doing business increase

C) the costs of doing business increase

With a(n) ________ marketing strategy, a firm goes after a large share of one or a few smaller niches. a. individual b. mass c. concentrated d. differentiated e. local

x is the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations. a. Mass marketing b. Trigger-based marketing c. Differentiated marketing d. Micromarketing

x marketing tailors brands and promotions to the needs and wants of regional customer groups, such as cities, neighborhoods, and even specific stores. a. Undifferentiated b. Differentiated c. Niche d. Local e. Individual

In marketing his wooden pens and pencils to specialty-shop customers, Ruben was most likely using ________ marketing. i. mass ii. trigger-based iii. concentrated iv. segmented i. individual

Even when competing offers look the same, buyers may perceive a difference based on ________ differentiation. a. image b. people c. price d. channel e. services

Mass x is the process by which firms interact one-to-one with masses of customers to design products and services tailor-made to individual needs.

Which is a drawback of local marketing? a. Local marketing increases manufacturing costs by reducing the economies of scale. b. Local marketing requires specialization that is difficult to identify. c. Local marketing is not profitable for most small firms.

a. Local marketing increases manufacturing costs by reducing the economies of scale.

Andrew runs a retail store in Norristown. Andrew's store stocks cold weather products as Norristown mostly has sub-zero temperatures. Which is evident here? a. local marketing b. concentrated marketing c. segmented marketing

A public relations firm tailors its advertising and promotional services according to the needs and preferences of specific customers. This exemplifies x a. trigger-based marketing b. mass marketing c. segmented marketing d. individual marketing

When a company customizes its merchandise store by store to meet shopper needs, it is practicing x marketing. a. niche b. mass c. local d. segmented e. trigger-based

x is the process by which firms interact one-to-one with masses of customers to design products and services tailor-made to individual needs. a. Product diversification b. Micromarketing c. Mass customization d. Differentiated marketing e. local marketing

Titus Furniture is successful in tailor-making products for its customers. This is an ex. of: . a. market diversification b. undifferentiated marketing c. mass customization d. differentiated marketing e. trigger-based marketing

Which is most suitable for smaller firms with limited resources? a. mass marketing b. undifferentiated marketing c. niche marketing d. differentiated marketing e. one-to-one marketing

Rex Steelworks makes steel sheets which the firm markets and sells to companies all over the world. Which is is most suitable for Rex Steelworks? a. one-to-one marketing b. undifferentiated marketing c. individual marketing d. local marketing

B. undifferentiated marketing

Additionally, it designs separate offers for each segment. Which of the following marketing strategies does GamaPix most likely use in this instance? a. mass marketing b. differentiated marketing c. individual marketing d. local marketing

B. differentiated marketing

J found that most people in an area purchase automobiles w/ predominantly functional designs & prefer darker colors. Which should Jean most likely recommend to that dealer? a. one-to-one marketing b. undifferentiated marketing c. individual marketing

b. undifferentiated marketing

Shine Enterprises mass produces an all-purpose floor cleaner that is aimed at the whole market. This firm uses a(n) x marketing strategy. a. segmented b. undifferentiated c. individual d. niche e) one-to-one

x marketing is more suited for uniform products, such as grapefruit or steel. a. Niche b. Undifferentiated c. One-to-one d. Trigger-based e. Local

x marketing is more suited for products that vary in design. a. Mass b. Local c. Direct d. Differentiated e. Individual

. A catalog retailer in the United States has identified African American professionsals of age 35 and 45 as a group of potential customers for its products. The retailer plans to direct its marketing efforts toward this group of consumers. Wh market segmentation variables did the catalog retailer most likely use? 

demographic (age, race, occupation, etc).

x refers to how a company will create differentiated value for targeted segments and what positions it wants to occupy in those segments. a. Targeted marketing b. Market segmentation c. Product positioning d. Value proposition

A x refers to the way a product is defined by consumers on important attributes—the place the product occupies in consumers' minds relative to competing products. a. Core competency b. Value stream c. Value proposition d. Product position 

If Ruben interacted one-to-one with his customers to design his products and services according to individual needs, he would be practicing x. a. concentrated marketing b. trigger-based marketing c. undifferentiated marketing d. mass customization

x shows consumer perceptions of a company's brands versus competing products on important buying dimensions. a. Differentiation b. Positioning c. Market targeting d. Perceptual positioning maps

D. perceptual positioning maps

To the extent that a company can differentiate and position itself as providing superior customer value, it gains x. a. competitive advantage b. complementary assets c. service life d. core competencies

Thru x differentiation, brands can be differentiated on features, performance, or style and design. a. services b. channel c. people d. product e. price

Harvey's Bookstore is a popular online bookstore that has differentiated itself through smooth-functioning delivery networks. This is an example of differentiation a. Product b. Image c. Price d. Channel

The full mix of benefits on which a brand is differentiated & positioned is known as the brand's x a. Value proposition b. Service life c. Value stream d. Supply chain

________ positioning involves providing the most upscale product or service and charging a higher price to cover the higher costs a. More for the same b. More for less c. Same for less d. Less for much less e. More for more

Stores such as Walmart, Best Buy, PetSmart, David's Bridal, and DSW Shoes use ________ positioning. a. More for the same b. More for less c. Same for less d. Less for much less e. More for more

x positioning involves meeting consumers' lower performance or quality requirements at a much lower price. a. More for less b. Less for much less c. Same for less d. More for more

x Segmentation divides buyers into different segments based on social class, lifestyle, or personality characteristics. People in this group have very diff. characteristics

x advantage refers to an advantage over competitors gained by offering greater customer value, either by having lower prices or providing more benefits that justify higher prices.

x Segmentation refers to dividing the market into segments according to occasions when buyers get the idea to buy, actually make their purchase, or use the purchased item.

The winning value proposition would be to offer a. More for less b. Less for much less c. Same for less d. More for more e. More for the same

Which of the following states the product's membership in a category and then shows its point of difference from other members of the category? a. A mission statement b. A vision statement c. A general need description d. A positioning statement

D. a positioning statement

T or F- Benefit segmentation requires finding the major benefits people look for in a product class, the kinds of people who look for each benefit, and the major brands that deliver each benefit.

T or F- When segmenting by user status, markets are segmented into light, medium, and heavy product users.

x refers to differentiating the market offering to create superior customer value.

“To busy who need help remembering things, this is a digital content mgmt application that makes it easy to capture & remember moments & ideas from your everyday life using all your technologies." Ex of: a. A mission statement b. A vision statement c. A positioning statement

C. a positioning statement

Chronos Inc. designs and markets different brands of cycling watches. Each brand has a single unique feature: the Chronos Cosmos has a heart rate monitor, the Chronos Acumen is designed for older cyclists who prefer a large display, and the Chronos Aegis has a GPS function. Which of the following is evident here?

Apex describes its clothing line as, "Elegance and attitude, now as 1. For the daily office-goer, who takes pride in what he or she wears everyday, Apex makes sure you get noticed." This is:. a. Statement of purpose b. Vision statement c. Positioning statement

Jay Group hires better employees than its competition by conducting effective searches and multi-tiered interviews. The company also provides high quality training to its employees, an aspect often neglected by competitors. They are most likely to gain a strong competitive advantage thru which type of differentiation?

Symbols such as the McDonald's golden arches, the colorful Google logo, the Nike swoosh, or Apple's "bite mark" logo provide strong company or brand recognition and are indicative of ________ differentiation.

While Jenkins Stationeries was selling branded stationery at premium prices, Pembroke Stationeries, a store across the street, was selling the same branded stationery at discount prices. Which value propositions best describes Pembroke's product positioning?

Kinger Auto specializes in selling low-quality used vehicles that are priced a good deal lower than other used cars. Which value propositions is evident here?

Ferrari sports cars claim superior quality, performance, and style. Ferrari provides "perfection" at a premium price to keep its brand image intact. Which type of value proposition does Ferrari most likely position its products with?

Which is true w/regard to the same for less value proposition? a. Discount stores & "category killers" rarely use the same for less value proposition. b. Offering the same for less can be a powerful value proposition because everyone likes a good deal.

B. Offering the same for less can be a powerful value proposition because everyone likes a good deal.

T or F- Marketers usually limit their segmentation analysis to only one major variable.

a product x is the way a product is defined by consumers on important attributes

t or f- Inter-market segmentation refers to forming segments of consumers who have different needs and buying behaviors in a given geographical region.

t or f -In evaluating different market segments, a firm should look at three factors: segment size and growth, segment structural attractiveness, and company objectives and resources

Firms that practice channel differentiation gain x advantage through the way they design their channel's coverage, expertise, and performance.

t or f- the relative power of buying affects segment attractiveness

t or f- A product position is the way a product is defined by consumers on important attributes.

"Effective programs can be designed for attracting and serving the segments. "--To be useful, market segments must be:

When using a x marketing (or niche marketing) strategy, instead of going after a small share of a large market, a company goes after a large share of one or a few smaller segments or niches.

t or f- Using an undifferentiated marketing strategy, a firm decides to target several market segments and designs separate offers for each.

true of false - when using a niche marketing strategy, a firm goes after a large share of one or a few smaller segments.

t or f- Using a segmented marketing strategy, a firm might decide to ignore market segment differences and target the whole market with one offer

t or f- Niche marketing involves tailoring brands and promotions to the needs and wants of local customer groups—cities, neighborhoods, and even specific stores.

t or f- Firms that practice product differentiation gain competitive advantage through the way they design their channel's coverage, expertise, and performance.

t or f- To the extent that a company can differentiate and position itself as providing superior customer value, it gains competitive advantage.

true or false- a. Undifferentiated (mass) marketing refers to a market-coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer

What are the 3 factors in evaluating the market segment?

Which of the following is the reason a company may choose not to focus on the largest fastest growing segments *?

When a company identifies the parts of the market that it can serve best and most profitably The process is called?

What segmentation method divides buyers according to their attitudes knowledge uses or responses to a product?